The Rabbit Hole solution will be...

• An aggregated source of owned social content data against owned (non-public) streaming, concert ticket, and merch sales data (i.e., data one can only access as the owner of a social/digital account – in-depth post-level data, paid social data, sales data, etc…).
• A social content planning and management system complete with custom tag/labeling applications for in-depth reporting at the post level
• A social listening tool with the ability to apply automated categorizations around mention priority level based on account followership, post engagement levels, keywords, etc…