Personal details

James - Remote brand marketer

James

Based in: 🇺🇸 United States
Timezone: Central Time (US & Canada) (UTC-5)

About

My 6 years in partnerships, account management, community, and creative and content strategy have been incredible and diverse. I've had the opportunity to work at companies ranging from large entertainment platforms to living room start-ups. Along the way, these roles have allowed me to work for and with awesome brands to expand my focus to creative and strategic solutions. A healthy dose of passion never hurts, either

Work Experience

Partnerships manager
Fandom | Jun 2018 - Oct 2023
Content strategy
Integrated marketing
Brand strategy
Partnership marketing
  • Built deep, meaningful, and long-term partnerships with brand partners across the entertainment industry and increased sales pipeline by working alongside endemic (Sony, Microsoft, HBO/MAX, Amazon and more) and non-endemic partners (Coke, 7/11, US Army, and more) to drive revenue ($20+M in 3 years) and engage users on the Fandom platform through dynamic marketing programs
  • Led cross-functional team (marketing, product, sales) working to define and implement pre and post sale content marketing campaigns and their execution to drive user engagement, growth, and retention across audience segments - one campaign led to 9.2M total users and 400M page views
  • Developed a post-campaign data and insight reporting structure for internal teams and external partners as a means to forecast and refine campaign strategies; focusing on campaign performance across social, video, programmatic, editorial, and site developmentInitiated, directed, and led a net-new GTM partner marketing strategies that drove community engagement, build brand recognition and grew revenue (+$9mm) across 20+ campaigns
  • Curated, strategized, and planned cross-functional media campaigns (with product, video, sales, social, and editorial, and data) outlining our strategies for new and recurring partners with an emphasis on brand and community engagement
  • Was the primary partnership point of contact while researching and proposing potential partnerships, building out internal/external presentations, then selling and closing brand partnerships and activations across 20+ campaigns
  • Led a creative team of 10 that built, consolidated, and delivered content (e.g. key art, advertising, digital, social and promotional assets) across all points of the campaign under a strict content calendar and release schedule
Content Strategist
Fandom | Jan 2019 - Jan 2021
Data analytics
Marketing Funnel Optimization
Content strategy
Marketing analysis
Data Research
Marketing campaign
SEO keyword research
SEO writing
SEO strategy
  • Led a team of 10 to create, optimize, and test top-of-funnel content strategies across community-led web domains, product, and social efforts driving user growth, retention, and engagementone activation resulted in 50M+ users and over 168M+ page views
  • Collaborated across marketing, creative, sales, and video teams to develop and test visual and written assets, using data to guide implementation
  • Built out a data reporting structure with a focus on trackable content performance across campaign efforts analyzing metrics such as watch times, social engagement, page views, time on site, and user engagement, to convert users across every stage of the funnel