Growth & Performance Marketing Specialist

About the company

Trust Wallet is the leading non-custodial cryptocurrency wallet, trusted by over 200 million people worldwide to securely manage and grow their digital assets. Our vision is to give individuals the freedom to own their assets, confidently participate in the future economy, and access opportunities that enhance their lives. Our mission is to be a trusted personal companion — helping users safely navigate Web3, the on-chain economy, and the emerging AI-powered future. With support for over 10 million assets across 100+ blockchains, Trust Wallet offers a seamless, multi-chain experience backed by industry-leading self-custody technology, a vibrant community, and a growing ecosystem of partners.

Role Summar

yWe are looking for a data-driven, execution-focused Growth Marketing Specialist with a strong hands-on track record in SEO, ASO, website management and cross-functional product growth. In this role, you will be responsible for scaling Trust Wallet’s organic and paid acquisition channels globally, owning strategic growth experiments, and partnering closely with Product, Engineering, and Brand teams to drive user adoption across markets

.
Key Responsibilitie

• s:Develop and execute a global SEO roadmap (technical, on-page, content) to improve rankings and traffi
• c.Conduct audits, keyword research, and performance tracking across web propertie
• s.Lead App Store Optimization (ASO) strategy across iOS and Android for all key market
• s.Manage localization, A/B testing, creatives, and in-app events in multiple language
• s.Optimize for cost-effective installs, retention, and user qualit
• y.Work closely with Product, Engineering, and Data teams to drive growth experiments, funnel improvements, and user lifecycle initiative
• s.Analytics & Reporting: maintain dashboards, monitor KPIs, and own performance reporting across all acquisition channel

s.
Requiremen

• ts:5+ years in growth marketing, with deep hands-on experience in SEO, ASO, and performance me
• diaStrong familiarity with tools such as Plausible, Adjust, GA4, GSC, Firebase, Sensor Tower, App Store Conn
• ectExperience working in crypto/Web3, fintech, or high-growth mobile product environme
• ntsData-driven mindset, with a bias for action and experimentat
• ionExcellent communication skills and the ability to work cross-functionally in a fast-paced remote set

up.
Nice to

• HaveCrypto-native or strong interest in Web3 / financial soverei
• gntyExperience with emerging markets (LATAM, Africa, SEA, In
• dia)Comfortable leading campaigns across both B2C and partner marketing cont
• extsPlan and execute paid acquisition campaigns across Meta, Google, TikTok, Reddit, YouTube, and web3 ad netwo

rks.
Additional Inform

ationThis is a global and fully remote role. You must have the right to work for the country you are b

ased.
Why work at Trust W

• allet?Be a part of the world’s leading blockchain ecosystem that continues to
• grow.Excellent learning and career development opportun
• ities.Work alongside diverse, world-class talent, in an environment where learning and growth opportunities are en
• dless.Tackle fast-paced, challenging and unique pro
• jects.Work in a truly global organization, with international teams and a flat organizational stru
• cture.Work fully remotely with flexible working
• hours.Enjoy competitive salary and ben

efits.
Apply today to join our team in building the world’s most trusted and secure crypto wallet and enable a decentralized future for ev

eryone.
Trust Wallet is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our

success.
*Due to the large amount of the applications, please take your application unsuccessful should you not be contacted within 4 weeks from your applicat

ion date.