Marketing Director, IgniteTech (Remote) - $200,000/year USD

In the swiftly changing world of B2B software marketing, staying ahead means rethinking how we reach and retain customers, all while keeping costs low. Traditional strategies often miss the mark, leading to missed opportunities and inefficiencies. Many businesses, for example, struggle to scale personalized customer experiences effectively, resulting in diminished engagement and satisfaction.

At IgniteTech, we're leading the charge with our AI-driven solutions that are reshaping this landscape. Our cutting-edge strategies harness the power of AI to transform customer acquisition, retention, and revenue growth. By staying at the forefront of AI advancements, we ensure our clients benefit from the latest innovations that deliver real results.

In this position, you'll drive the messaging and promotion of pioneering products that are changing the game. Envision spearheading initiatives with MyPersonas, unveiled at ImagineAI Live, where generative AI crafts lifelike digital assistants, revolutionizing knowledge sharing and access. Picture elevating network security with GFI LanGuard's GenAI CoPilot, offering actionable insights and personalized configurations that set new standards in protection. This role goes beyond traditional marketing—it's about leading a transformation that weaves AI into the digital workspace and network security, making a significant impact on the industry.

If you're driven by innovation in the AI realm, eager to lead change in the B2B software sector, and excited about using GenAI technology to propel inventive marketing strategies, we invite you to join us. This role is ideal for a dynamic individual who thrives in a fast-paced, transformative setting and is ready to explore the possibilities of AI-powered marketing. Join IgniteTech and be part of the next wave of marketing evolution.

What You Will Be Doing

• Develop an AI-driven framework to continuously enhance customer engagement and satisfaction by analyzing and updating customer data and feedback.
• Implement AI tools to tailor account management strategies using real-time customer metrics and predictive analytics.
• Create and refine an automated marketing ecosystem powered by AI to deliver personalized, timely content, boosting engagement and conversion rates.

Marketing Director Key Responsibilities

• Boost customer acquisition, retention, and revenue while minimizing marketing expenses by integrating AI technology into marketing workflows.

Basic Requirements

• Minimum 5 years of experience leading a marketing team in a B2B software environment.
• At least 3 years of experience working with HubSpot.
• Advanced skills in generative AI, including the use of multiple AI tools and the ability to automate workflows and create custom GPTs. Experience limited to research, learning, brainstorming, or content generation with LLMs will not suffice.

About IgniteTech

If you want to work hard at a company where you can grow and be a part of a dynamic team, join IgniteTech!

Through our portfolio of leading enterprise software solutions, we ignite business performance for thousands of customers globally. We’re doing it in an entirely remote workplace that is focused on building teams of top talent and operating in a model that provides challenging opportunities and personal flexibility.

A career with IgniteTech is challenging and fast-paced. We are always looking for energetic and enthusiastic employees to join our world-class team.

We offer opportunities for personal contribution and promote career development. IgniteTech is an Affirmative Action, Equal Opportunity Employer that values the strength that diversity brings to the workplace.

There is so much to cover for this exciting role, and space here is limited. Hit the Apply button if you found this interesting and want to learn more. We look forward to meeting you!

Working with us

This is a full-time (40 hours per week), long-term position. The position is immediately available and requires entering into an independent contractor agreement with Crossover as a Contractor of Record. The compensation level for this role is $100 USD/hour, which equates to $200,000 USD/year assuming 40 hours per week and 50 weeks per year. The payment period is weekly. Consult www.crossover.com/help-and-faqs for more details on this topic.

Crossover Job Code: LJ-4434-SG-Singapor-MarketingDirec.002