E-commerce Email Marketing Strategist

Are you hungry to make winning email marketing strategies for ecomm brands?

This is for you if you love having the freedom to make your email marketing strategy for our clients.

If you make marketing decisions based on data and love running experiments on email campaigns, then this is for you.

We’re looking for someone to drive new ideas for our email campaigns and drive real revenue for our clients.

If this sounds like you, read on!

The Role

Strategy and Client Growth

• Own email marketing strategy for up to 15 eCommerce brands
• Identify bottlenecks across email, SMS, subscriptions, loyalty, etc
• Build client-specific email marketing playbooks and performance roadmaps
• Deliver clear strategies to increase AOV and conversions/revenue
• Improve email-attributed revenue to 30–35% of total revenue per client

Data and Reporting

• Run regular audits and build performance scorecards
• Track KPIs such as open rate, click‑through, conversion, and email‑attributed revenue
• Identify at-risk accounts and recommend actions proactively
• Pull and interpret email marketing data to support decision-making

Experimentation and Optimization

• Design and run A/B tests across channels
• Optimize flows, segmentation, offers, and timing to drive improved outcomes
• Systemize winning strategies into internal SOPs and templates

Collaboration and Communication

• Work closely with Account Managers and the CEO
• Lead email‑marketing‑focused strategy calls with clients
• Participate in the onboarding of new clients and strategy development from day one
• Audit prospects and help qualify email‑marketing potential before onboarding

Must-Haves

• Minimum 3+ years of experience in email marketing for eCommerce brands
• Deep expertise in email marketing tools (like Klaviyo)
• Expertise in building flows, segmentations, and reporting
• Strong understanding of SMS, subscriptions, loyalty programs, and post-purchase journeys
• Ability to interpret data and present clear strategies based on insights
• Experience working in-house or at an agency with DTC brands
• Ability to operate independently, take ownership, and execute strategies end-to-end
• Strong communication skills – able to present findings and strategies to clients and team
• Ability to audit and diagnose email-marketing performance issues across channels

Nice-to-Haves

• High attention to detail with strong critical thinking and problem-solving ability
• Strategic operator who can build systems and playbooks based on repeatable success
• Experience working with analytics tools like Triple Whale, Peel, Lifetimely, etc.

What We Offer

• $2,000 - $3,000 monthly salary
• Schedule: Flexible but ideally 8 AM - 5 PM EST
• Location: Remote
• Path to Lead Strategist within 12 months

First 90 Days Plan

By Day 30:

• Complete onboarding and gain a deep understanding of Hashtag Monday’s approach to email-marketing strategy
• Review existing client accounts assigned to you and begin conducting email audits
• Understand each client’s current performance benchmarks and customer behavior
• Identify immediate email quick wins and low-hanging fruit opportunities
• Begin building trust and communication cadence with Account Managers and technicians

By Day 60:

• Present an email-marketing strategy and 90-day roadmap for each assigned client
• Begin executing improvements to email, SMS, subscription, or loyalty flows based on audit findings
• Collaborate with the team to start implementing A/B tests and gathering insights
• Set up and start maintaining email-performance scorecards to track key metrics
• Actively participate in client calls and report on progress, challenges, and next steps

By Day 90:

• Fully own the email marketing strategy for your assigned accounts
• Demonstrate measurable improvements in email marketing KPIs
• Share learnings, wins, and frameworks with the wider team
• Begin contributing to internal SOPs, strategic playbooks, and testing templates
• Identify areas where we can improve our internal email-marketing systems and make recommendations

About Us

Hashtag Monday helps online shops make more money from emails.

We focus 100% on email marketing.

We build powerful email funnels that drive serious sales for clients ranging from Shark Tank success to growing brands.

We believe in doing one thing exceptionally well.

Hit the “apply” button and we'll chat soon!

Note: Only resumes in English will be taken into consideration.

In the form, please respond “#monday” to the “Why should we consider YOU for this position?” question.