Integrated Marketing Manager

🚀 We’re Hiring: Integrated Marketing Manager — PLG | SaaS | High-Growth🚀

What if your campaigns didn’t just drive awareness — but shaped how entire audiences discover and adopt products?

A leading SaaS platform is looking for a strategic and hands-on Integrated Marketing Manager to build and execute multi-channel growth campaigns that turn attention into action.

This isn’t just another marketing role — this is your chance to own major growth initiatives, influence product adoption at scale, and work with serious marketing firepower.

📍 Location: Boston, Los Angeles, or New York (Hybrid/Remote Option)

💰 Compensation: $130,000 - $160,000 USD + benefits

📊 Budget Influence: $5M+

🧭 What You’ll Be Doing

• Lead the design and execution of data-driven, integrated campaigns that accelerate trial sign-ups, feature adoption, and subscription growth.
• Partner with Product, Data, and Growth teams to identify expansion and retention opportunities across the funnel.
• Use predictive analytics and AI-powered insights to optimize channel mix, audience targeting, and personalized messaging.
• Own cross-channel campaigns across paid, social, email, and in-product touchpoints to fuel PLG growth.
• Drive SEO, AI-powered search (AEO), and generative discovery optimization (GEO) with SEO partners.
• Manage and scale paid media campaigns across Google, YouTube, Meta, TikTok, OTT, and emerging channels.
• Optimize lifecycle and email campaigns to maximize trial conversion and retention.
• Launch co-marketing, influencer, and affiliate initiatives to expand reach and impact.
• Work cross-functionally with Product, Lifecycle, Growth, and Creative teams to ensure seamless execution.
• Share data and insights to drive smarter, faster iteration across the marketing org.
• Collaborate with Lifecycle teams to turn feature launches into activation moments that deepen engagement.
• Stay ahead of PLG, AI discovery, and integrated campaign trends.
• Test, learn, and adapt strategies that move the needle on funnel conversion and retention.

🌟 What Success Looks Like

• High-performing multi-channel campaigns that drive trial sign-ups and paid subscriptions.
• Increased feature adoption and retention through targeted, data-driven storytelling.
• Improved visibility across search and AI-powered discovery channels.
• Strong collaboration and innovation culture across marketing and product teams.
• Maximized ROI on a $5M+ annual budget through smart, agile execution.

🧠 What You Bring

• 4+ years of integrated or growth marketing experience — ideally in SaaS or PLG environments.
• Proven ability to conceptualize and execute high-impact campaigns that drive measurable growth.
• Deep understanding of paid, social, email, and in-product marketing channels.
• Experience working with large budgets ($5M+) and optimizing spend for maximum return.
• Strong grasp of AI-powered search, voice search, AEO, and funnel optimization.
• Analytical mindset with expertise in cohort data, testing frameworks, and performance iteration.
• A scrappy, adaptable operator who thrives in fast-moving, collaborative environments.

⚡ Ready to run campaigns that move markets — not just metrics?

Apply now or email Andrew@thehiringadvisors.com to learn more.

#Hiring #IntegratedMarketing #GrowthMarketing #PLG #SaaS #MarketingJobs #DigitalMarketing #AIsearch #PaidMedia #LifecycleMarketing #ContentMarketing #JobAlert