Director, Events Marketing

About Our Client

Our client believes great events don’t just happen — they inspire, connect, and deliver results.

About The Role

Our client is looking for a Director, Events Marketing to lead the strategy and execution of its commercial and corporate event programs — from national trade shows and industry conferences to unforgettable internal experiences that bring teams together.

In this role, the individual will own the end-to-end events strategy that fuels brand awareness, deepens engagement, and directly contributes to pipeline development and revenue growth. This person will work closely with demand generation, product marketing, sales, and customer success teams to ensure every event drives measurable business impact — not just great experiences.

If you love turning creative ideas into strategic outcomes and building experiences that move people and the business forward, this is your next big stage.

Key Responsibilities

• Own the event strategy: Build a 12 to 18-month roadmap that advances brand, engagement, and pipeline goals.

• Drive revenue impact: Partner with demand generation and sales to design events that attract qualified leads, accelerate deal cycles, and expand customer relationships.

• Run the full calendar: Oversee all owned, earned, and sponsored events with clear objectives, budgets, and ROI targets.

• Bring events to life: Plan and execute conferences, field events, and internal gatherings — managing logistics, vendors, creative, and on-site execution.

• Measure what matters: Define KPIs, track performance, and run post-event retros to optimize pipeline contribution and overall impact.

• Collaborate cross-functionally: Work with marketing, comms, HR, and sales to align event strategies with business priorities and go-to-market initiatives.

• Lead high-impact experiences: Manage budgets, negotiate contracts, and ensure every program delivers meaningful engagement and measurable ROI.

• Create moments that matter: Partner with internal teams to produce culture and company-wide events that build connection and pride.

About You

The ideal candidate is a strategic thinker and hands-on leader who knows how to create events that don’t just look great — they perform. This individual thrives in fast-moving, high-growth environments and balances creativity with precision. They are passionate about using events as a growth engine and love seeing the data back it up. Additional qualifications include:

• 15+ years of event marketing experience within B2B tech or healthcare industries
• Proven success leading large-scale events (200–1,000+ attendees) that generated leads and influenced pipeline
• Deep understanding of event marketing strategy, execution, and performance measurement — across in-person, hybrid, and virtual formats
• Strong collaboration skills, with experience partnering closely with sales and demand gen to align on pipeline goals
• Excellent communication and project management abilities
• Proficiency with Salesforce, Cvent, and event management platforms
• Comfort operating in a high-growth, fast-paced environment
• Analytical mindset with a creative approach to solving problems and optimizing results
• Willingness to travel regularly

Bonus points if you have:

• Experience in the health/tech or employer benefits space
• A passion for data-driven storytelling and brand-building through experiential marketing

Salary Range

$140,000—$170,000 USD

Who we are

The organization and Accolade have come together to create the One Place for Health and Care, the leading personalized health and care experience that delivers unmatched choice, quality, and outcomes. The organization’s AI-powered WayFinding, comprehensive Care Experiences – Cancer Care, Surgery Care, Weight – and Pharmacy Benefits offerings combined with Accolade’s health advocacy, expert medical opinion, and primary care, allows us to meet people wherever they are on their health and care journey. Together, more than 20 million people have access to the combined company’s offerings. Employers, health plans, and leading point solutions rely on us to provide trusted information, increase access, and deliver care.

The company is looking for teammates to join in building its company, culture, and Member experience who:

• Put people first, and make decisions with the Member’s best interests in mind
• Are active learners, constantly looking to improve and grow
• Are driven by the mission to measurably improve health and care each day
• Bring the energy needed to transform health and care, and move and adapt rapidly
• Are laser focused on delivering results for Members, and proactively problem solving to get there

Total Rewards

Individual compensation packages are based on a few different factors unique to each candidate, including primary work location and an evaluation of a candidate’s skills, experience, market demands, and internal equity.

Salary is just one component of the organization's total package. All regular employees are also eligible for the corporate bonus program or a sales incentive (target included in OTE) as well as stock options.

The benefits

• Competitive medical, dental, and vision coverage
• Competitive 401(k) Plan with a generous company match
• Flexible Time Off/Paid Time Off, 12 paid holidays
• Protection Plans including Life Insurance, Disability Insurance, and Supplemental Insurance
• Mental Health and Wellness benefits

Note:

“We are not the EOR (Employer of Record) for this position. Our role in this specific opportunity is to connect outstanding candidates with a top-tier employer. Swooped helps candidates around the world to discover and stay focused on the jobs they want until they can complete a full application in the hiring company career page/ATS.”