Public Relations and Digital Marketing Executive

Job Description

• • Plan, execute, and monitor integrated marketing campaigns across social media, email, and web platforms to drive awareness and conversions for Romanspage services and digital courses.
  • Develop and oversee online sales funnels for training programs and HR solutions, aligning marketing initiatives with business development goals.
  • Design and manage paid advertising campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn) with a strong focus on ROI and lead generation.
  • Lead content strategy and publishing across LinkedIn, Instagram, X (Twitter), Facebook, and the Romanspage website.
  • Create high-quality content, including blogs, newsletters, videos, and infographics, that aligns with Romanspage’s brand tone and appeals to SMEs, job seekers, learners, and donors.
  • Write compelling copy for social media, emails, websites, and promotional materials in collaboration with the design team to produce engaging visuals and creatives.
  • Develop and implement a comprehensive PR strategy to position Romanspage as a thought leader in HR consulting, training, and SME support.
  • Build and maintain strong relationships with media houses, influencers, and key stakeholders to enhance brand visibility.
  • Draft and distribute press releases, success stories, and thought leadership articles to communicate key organizational updates.
  • Secure media features and speaking opportunities for Romanspage and its leadership team.
  • Organize and coordinate events, webinars, and strategic campaigns to promote Romanspage services.
  • Optimize SEO for Romanspage’s website and Coursademia platform to improve organic visibility and traffic.
  • Monitor and analyze campaign performance metrics (reach, engagement, CTR, conversions) and provide actionable insights for continuous improvement.
  • Grow Romanspage’s online community by increasing followers, engagement rates, and customer loyalty.

Qualifications

• 3–5 years of practical experience in public relations and digital marketing.
• Bachelor’s degree in Marketing, Public Relations, Mass Communication, or a related field.
• Strong expertise in public relations and media engagement.
• Proven hands-on experience in digital marketing and lead generation campaigns.
• Excellent communication, storytelling, and content creation skills.
• Proficiency in using digital marketing tools (Google Analytics, Meta Ads Manager, Mailchimp, Canva, Hootsuite, etc.).
• Ability to analyze data, generate insights, and adjust strategies for better results.
• Creative thinking and ability to develop innovative campaigns.

Additional Information

What We Offer:

• Hybrid work model and performance-based flexibility
• Opportunity to contribute to meaningful projects that shape talent development in Africa
• Salary between N150,000 to N200,000 monthly
• Involvement in high-visibility campaigns and events
• Room for growth and creative ownership