About RockWallet
Rock Solid. Rock Confident.
RockWallet is a financial technology company made up of people who think differently about how digital assets can be managed, accessed, and used.
At RockWallet, our vision is for anyone to be able to access and thrive in the digital economy. It’s our mission to help our customers make the most of these opportunities by building products that empower people to navigate digital asset usage easily, securely, and with confidence. Our self-custodial, multicurrency wallet puts you in charge of your digital assets. RockWallet’s app makes it quick and easy to buy, use, store, and swap top cryptocurrencies, all in one place, on your mobile phone. We are a customer-focused company obsessed with providing the best customer experience and customer support. RockWallet is registered with FinCEN as a Money Service Business. Find out more here at www.rockwallet.com (https://www.rockwallet.com).
Want to join us?
We’re expanding our team globally, looking for the right people to help us grow.
We are looking for a Content Marketing Manager to join our Marketing team. The Content Manager will be managing the work, not a team.
This role is remote with a preference for applicants in the Eastern Time Zone (ET).
Role Overview
We are looking for a talented and dynamic content creator to help drive our content marketing strategy across multiple mediums, driving our brand awareness, client engagement, conversion, and retention. Craft compelling narratives, write educational content, and thought leadership pieces to position RockWallet as a trusted solution for consumers to safely hold their assets and navigate a fast-moving cryptocurrency industry. This role reports to the VP of Marketing and will work collaboratively with the marketing team to further our KPIs for customer acquisition, retention, and community growth. It requires a high level of creativity, attention to detail, project management skills, as well as a genuine interest in the desires and needs of retail cryptocurrency users.
Responsibilities
- Help develop and execute a comprehensive content strategy aligned with our company/marketing objectives and the needs of our customers and target audience personas.
- Create high-quality written and visual content for use across various channels including blogs, articles, social media, emails, newsletters, infographics, and videos.
- Work closely with the marketing team to ensure our content strategy and execution directly contributes to and optimizes our acquisition, retention, and social media/community KPIs.
- Collaborate with cross-functional teams including our Product Management, Customer Support, and Design team to ensure content alignment in support of new product and feature launches.
- Work with our Head of Retention to help us optimize workflows and elevate our promotional content and newsletters to bring our customers through the onboarding funnel to achieve active user and revenue objectives.
- Conduct in-depth research on cryptocurrency trends, market insights, and competitor analysis to inform our content creation and ensure it is in line with the evolving needs of our customers.
- Work with our SEO Manager to optimize content for SEO to increase organic traffic, backlinks, and enhance visibility across search engines and social media platforms.
- Work with our Data Management team to set, monitor and analyze content performance metrics, including engagement, traffic, conversion rates, and ROI, to continuously iterate and improve our content strategy and results.
- Stay up to date on industry developments, regulatory changes, and emerging technologies in the cryptocurrency space to provide timely and relevant content for our audiences.
- Manage relationships with external writers, content creators, influencers, or other partners as we launch programs to expand our content reach and amplify our brand messaging.
Candidate Profile
- Bachelor’s degree in Marketing, Communications, or Journalism, or a related field degree with at least 3 years of experience creating/managing B2C content.
- Experience working in the cryptocurrency, blockchain or fintech industries demonstrating an understanding of our user persona.
- Exceptional writing and editing skills with a keen eye for detail and grammar.
- Ability to convey complex concepts in a clear and engaging manner and experience writing effective social media content and advertising copy.
- Strong understanding of content optimization techniques and SEO best practices.
- Experience producing web content and channel-specific content for YouTube, Meta, Twitter/X, Discord, Instagram etc.
- Highly creative with experience building online audiences and brands.
- Process-driven and analytical, creating feedback loops and relying on data to make decisions.
- Proficiency with a Marcom tech stack and tools including content management systems (CMS) such as Hubspot and Webflow, tools like Sprout Social, Ahrefs, Google Trends etc.
- Detail-oriented with a focus on delivering high-quality results in a fast-paced environment.
- Ability to build collaborative relationships, results-driven, and skilled in project management.
- A genuine interest in cryptocurrency and blockchain industries and retail users is preferable.
- Must be flexible and able to work in a dynamic environment and adapt to changing priorities.
Benefits
- Join a dynamic and forward-thinking organization at the forefront of the crypto industry
- Work from home
- Benefits
- A competitive salary
- Diverse and dynamic work environment
- Work-life balance and support for career development
- A collaborative work environment that values creativity and the result
RockWallet, LLC is an Equal Employment Opportunity/ Veterans/Disabled/LGBT and Affirmative Action employer. We are committed to diversity and building a team that represents a variety of backgrounds, perspectives, and skills. We do not discriminate and all decisions we make are made on the basis of qualifications, merit, and business need. Our goal is to be one global diverse team that is representative of our customers, in an inclusive environment where we can continue to innovate and grow together. Please visit us at www.rockwallet.com (https://www.rockwallet.com).