Job Description:
As an SEO Specialist specializing in Online Reputation Management (ORM), you'll play a pivotal role in shaping and maintaining the online presence and perception of our clients. Your primary responsibility will be to enhance and safeguard our clients' reputations through strategic SEO tactics and initiatives. You will work closely with cross-functional teams to ensure that our clients' digital footprints accurately reflect their desired image and reputation.
Responsibilities:
- Keyword Research and Analysis: Conduct comprehensive keyword research to identify opportunities for optimizing content that influences search engine results related to our clients' online reputation.
- On-Page Optimization: Implement on-page SEO strategies to improve the visibility of positive content and suppress negative content in search engine results pages (SERPs).
- Content Development and Optimization: Collaborate with content creators to develop and optimize web content, blog posts, social media profiles, and other digital assets to align with SEO best practices and ORM goals.
- Link Building: Develop and execute link-building strategies to enhance the authority and credibility of our clients' online assets, thereby improving their search engine rankings and overall reputation.
- Technical SEO Audit and Implementation: Perform technical SEO audits to identify and address issues that may affect search engine visibility and reputation management efforts. Implement technical SEO recommendations to ensure optimal website performance and indexing.
- Monitoring and Analysis: Monitor online mentions, reviews, and sentiment surrounding our clients' brands and take proactive measures to address any negative feedback or reputation threats. Utilize analytics tools to track SEO performance metrics and provide regular reports on key performance indicators (KPIs).
- Reputation Recovery Strategies: Develop and implement reputation recovery strategies in response to reputation crises or negative online events, leveraging SEO techniques to mitigate damage and restore our clients' reputations.
- Stay Updated on SEO Trends: Stay abreast of industry trends, algorithm updates, and best practices in SEO and online reputation management to continuously refine strategies and tactics for maximum effectiveness.
Requirements:
- Proven experience in SEO
- In-depth knowledge of search engine algorithms and ranking factors.
- Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Moz, etc.
- Strong analytical skills and ability to interpret data to drive actionable insights.
- Excellent communication and collaboration skills.
- Ability to multitask and prioritize in a fast-paced environment.
- Creative problem-solving skills and a proactive approach to reputation management challenges.
Join us in our mission to help clients safeguard and enhance their online reputations through strategic SEO and reputation management initiatives. If you're passionate about SEO and making a positive impact on brands' digital presence, we'd love to hear from you!
Job Type: Full-time
Pay: $46,100.00 - $55,518.28 per year
Schedule:
- 8 hour shift
- Monday to Friday
Experience:
- Keyword research: 1 year (Preferred)
Work Location: Remote