the LEGO Group

Job Description 
 
Just imagine turning shopper insights into distinctive products and experiences that strengthen the LEGO® brand. Then make it real. 
 
About The Role 
 
As our Marketing Manager, you'll lead the development of unique retail products and experiences from idea to launch. During this 12-month contract, you'll shape purposeful product portfolios using audience, shopper and business insights. You'll combine product innovation with commercial thinking to create value for consumers and shoppers across our own channels and business-to-business retail. 
 
We offer a hybrid working model called Best of Both three days in our Billund office and up to two days from home. No relocation assistance is offered for this role. 
 
Required Qualifications 


 
* Built product portfolios anchored in audience, shopper and business insights.
* Experience in consumer-packaged goods, working cross-functionally to build brands.
* Commercial acumen with a deep curiosity for business and customer dynamics.
* General understanding of the marketing toolbox and ecosystem.
* Genuine motivation working across multiple core teams, all vital to shared success.
* Comfortable in and motivated by presenting strategy to senior leadership and larger audiences. 
 
 

Preferred Qualifications 


 
* Analysed product and portfolio performance to identify opportunities and inform future product choices.
* Self-confidence and the ability to take initiative, recognize and act on opportunities.
* Curious in how AI tools can support smarter ways of working and drive efficiencies in in analysis and decision-making. 
 
 

What You'll Build 


 
* Purposeful product portfolios using consumer, shopper and commercial insights.
* Progress products from concept to launch, considering shopper relevance, passion point fit, brand objectives and commercials.
* Brief creative partners on product concepts, including pricing and the role each product plays within the wider portfolio.
* Work with creative and project colleagues to turn ideas into distinctive physical products and retail experiences.
* Review product and portfolio performance to identify opportunities and inform future choices.
* Extend the LEGO brand by building on existing ecosystems and exploring opportunities that create meaningful differentiation for consumers and shoppers. 
 
 

If you've worked in a role where you've developed physical products and built portfolios around shopper needs, you'll feel at home here. What matters most is genuine interest in product innovation, commercial thinking and using insights to make thoughtful portfolio choices. 
 
Life on the team 
 
You'll join Licensing and Extended Line, working closely with Creative, Project Management, Marketing, Go-to-Market, customers and other functional partners. Building positive relationships across these groups will be an important part of how you work. Curiosity, Bravery and Focus are central to how we work together. You'll bring the confidence to take initiative, recognise opportunities and act on them, while staying comfortable with change and different perspectives. 
 
What Success Looks Like 
 
You'll develop a clear understanding of your portfolio and confidently guide products towards launch. As your knowledge grows, you'll use audience, shopper and business insights to identify opportunities and shape future portfolio recommendations. You'll work closely with your core team and functional partners to create purposeful products that strengthen LEGO brand equity and offer something distinctive for consumers and shoppers. 
 
Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible. 
 
What’s in it for you? 
 
Here is what you can expect 
 
Family Care Leave - We offer enhanced paid leave options for those important times. 
 
Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind. 
 
Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity. 
 
Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount. 
 
Bonus \- We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme. 
 
Your workplace Your workplace will be the office, store or factory specified in this advert. 
 
Hybrid Working Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team. 
 
Learn more about our benefits, culture and workplace experience here 
 
Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong. 
 
The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team. 
 
The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer. 
 
Thank you for sharing our global commitment to Children’s Rights. 
 
Just imagine building your dream career. 
 
Then make it real. 
 
Join the LEGO® team today.

Marketing strategies

Functional Programming

Project management

Innovation

Community management

Support

Analysis

Strategy

Marketing campaign

Branding

Portfolio management

Team collaboration

Go-to-market

Marketing Manager, 12-Month Fixed Term Contract