DESIGN DEMOCRACY

Location: (Remote), Mumbai & Delhi candidates preferred

Employment type: Full-time

Function: Content, Programming & Marketing

 

About Design Democracy

Design Democracy is a design fair that brings together designers, architects, brands, makers and design-curious audiences in Hyderabad. Through curated exhibitions, talks, workshops and experiences, the fair celebrates and makes design accessible to everyone. Content sits at the heart of the show: it shapes what we program, how we tell our story, and how audiences discover and engage with us before, during and after the event.

 

Role Summary

The Content Manager will run day-to-day content operations across show programming, the website and social media, working closely with the Content Head. This is a hands-on role spanning shows’ cycle: pre-show buzz, on-ground execution and post-show marketing. The ideal candidate is a self-starter who can plan, produce and ship content, coordinate agencies and vendors, and step into planning and production wherever the show needs them.

 

Key Responsibilities

1\. Content Planning & Strategy Execution

* Translate the Content Head's vision into a detailed content calendar covering pre-show, during-show and post-show phases.
* Plan and track content across all channels, with clear owners, timelines and deliverables.
* Align content themes with the show's programming, exhibitors, partners and sponsors.
* Maintain brand voice, tone and quality across every touchpoint.

2\. Show Programming Support

* Support the planning and execution of the show programme: talks, panels, workshops, installations and special features.
* Coordinate with speakers, moderators, curators and participants for bios, assets, scripts and schedules.
* Prepare programme copy, session descriptions, run-of-show documents and on-site content briefs.
* Step into production coordination where needed, including content-related on-site logistics, signage copy and stage content.

3\. Website Management

* Own the content on the Design Democracy website: programme, speakers, exhibitors, visitor information, news and blogs.
* Keep the site accurate, current and optimised (SEO basics, clear structure, strong calls to action).
* Work with web developers or agencies on updates, new sections and ticketing or registration flows.
* Track website performance and suggest improvements based on traffic and user behaviour.

4\. Social Media & Campaign Execution

* Plan and execute social media campaigns across Instagram, LinkedIn, Facebook, YouTube and other relevant platforms.
* Pre-show buzz: teasers, announcements, speaker and exhibitor reveals, countdowns, influencer and community collaborations, early-bird and ticketing pushes.
* During the show: live coverage, reels, stories, real-time updates, behind-the-scenes content and on-ground capture.
* Post-show: recaps, highlight reels, testimonials, thank-you content, photo and video releases and sustained engagement.
* Monitor community engagement, respond to queries and manage conversations in line with brand guidelines.

5\. Marketing & Communications Support

* Support marketing efforts including email newsletters, press releases, media outreach and partner communications.
* Work with the marketing and partnerships teams to create content for sponsors, exhibitors and promotional collaborations.
* Contribute to audience-growth initiatives and ticketing or registration campaigns.

6\. Agency & Vendor Management

* Brief, manage and review work from external agencies (social media, PR, video, photography, design, web).
* Set clear timelines, review outputs for quality and brand alignment, and ensure on-time delivery within budget.
* Coordinate freelancers such as writers, photographers, videographers and designers.

7\. Production & Asset Management

* Oversee production of content assets: copy, photography, video, graphics and print or digital collateral.
* Organise and maintain a content library and archive for current and future editions.
* Ensure approvals, credits, permissions and usage rights are in place.

8\. Reporting & Insights

* Track content and campaign performance across channels and prepare regular reports.
* Use insights to refine strategy and improve audience engagement.
* Prepare post-show content and marketing wrap-up reports for the Content Head and leadership.

 

Key Deliverables

* A content calendar covering the full show cycle, with timely and consistent execution
* Fully executed pre-show, during-show and post-show campaigns
* An accurate, up-to-date, well-structured website
* On-time, on-brand output from agencies and vendors
* Programme and on-site content delivered without gaps
* Performance reports with clear learnings for each edition

 

Requirements

 

Experience & Education

* 4–7 years of experience in content, communications, marketing or media (flexible for the right candidate)
* Prior experience with events, design, architecture, art, lifestyle, culture or media is a strong advantage
* Bachelor's degree in Communications, Media, Journalism, Marketing, Design or a related field

 

Skills & Competencies

* Excellent writing, editing and storytelling skills in English
* Strong working knowledge of social media platforms, trends and campaign execution
* Experience managing websites through a CMS (WordPress or similar) and a basic grasp of SEO
* Proven ability to manage agencies, freelancers and multiple deadlines
* Good visual sense and ability to brief designers, photographers and video teams
* Familiarity with analytics tools (Meta Insights, Google Analytics, etc.)
* Strong project management and organisational skills
* Comfort with basic content tools (Canva, Adobe Suite, video editing apps) is a plus

 

Personal Attributes

* Resourceful: finds solutions and gets things done with limited resources and tight timelines
* Self-motivated: takes ownership, needs minimal supervision and anticipates what is needed next
* Collaborative: works well with internal teams, partners, creatives and external agencies
* Detail-oriented: careful about accuracy, consistency and brand standards
* Adaptable: comfortable with a fast-paced, event-driven environment and the long hours that come with show time
* Curious about design: genuine interest in design, culture and creative communities

 

Working Conditions

* Hybrid role
* On-site presence required during the show and key planning and production phases
* Extended hours and weekend work may be required in the weeks leading up to and during the fair

Marketing strategies

Content management

Support

Product design

WordPress

Community management

Web Development

Editing & Proofreading

Project management

Operations

Scripting language

Logistics

Storytelling

Testimonials

Brand guidelines

Press releases

Vendor management

Graphics

Data analytics

Google Analytics

Content marketing

Canva

Social media marketing

Event planning

Email campaigns

Photography

Video Editing

Logo Design

Content strategy

Marketing campaign

Audience building

Brand marketing

Digital marketing

Market research

Senior Content & Communications Manager (Interior & Product Design Fair)