r3 Consultant

JOB OVERVIEW:

We are seeking a highly motivated and results-driven Events Marketing Manager to own and scale our presence and event marketing initiatives for the US market. This role will play a critical part in building brand awareness, generating demand, strengthening customer relationships, and supporting pipeline growth for our B2B SaaS product.

The ideal candidate brings a blend of strategic thinking, creativity, strong execution skills, and data-driven marketing expertise, with deep experience in B2B SaaS in event execution.

 

WHAT YOU WILL DO:

Event Marketing (Virtual & In-Person)

● Plan and execute high-impact B2B events, including trade shows, industry conferences, webinars,

customer roundtables, roadshows, and partner events.

● Own end-to-end event management — concept, budgeting, logistics, promotion, execution, and

post-event reporting. Collaborate with Sales and Partnerships teams to maximize lead generation, pipeline impact, and ROI from events.

● Manage vendor relationships, sponsorship negotiations, booth design, and event collateral.

● Lead event promotion strategy across email, website, and paid channels.

● Track event performance metrics including registrations, attendance, leads generated, and revenue influenced.

 

REQUIRED SKILLS & QUALIFICATIONS:

● Bachelor’s degree in Marketing, Communications, Business, or a related field.

● 8+ years of experience in B2B SaaS marketing with a strong focus on event marketing.

● Proven success in managing US-focused B2B marketing campaigns and events.

● Strong understanding of B2B buyer journeys, demand generation, and account-based marketing (ABM).

● Hands-on experience with tools such as HubSpot / Marketo, Salesforce, Hootsuite / Sprout, Google Analytics, LinkedIn Campaign Manager, and event platforms.

● Excellent written and verbal communication skills with a strong storytelling mindset.

● Strong project management, organizational, and execution capabilities.

 

PREFERRED SKILLS & QUALIFICATIONS:

● Experience marketing to mid-market and enterprise SaaS buyers.

● Familiarity with product-led growth (PLG) and high-growth startup environments.

● Experience managing US industry trade shows and SaaS conferences (e.g., SaaStr, Dreamforce, HubSpot INBOUND, etc.).

● Ability to work cross-functionally with sales, partnerships, product, and leadership teams.

 

REPORTING: This position will report to the Chief Revenue Officer or assigned Manager within the Department.

EMPLOYMENT TYPE: Full-Time

LOCATION: Remote

Shift Timings: 6.00 pm to 3.00 am IST (EST Time Zone)

SaaS

Event marketing

Growth

Project management

HubSpot

Logistics

Lead generation

B2B marketing

User journey mapping

Web Development

Marketo

Salesforce

Data analytics

Google Analytics

Communications

Storytelling

US Event Marketing Manager-B2B SaaS