baesh

✨ Do you live and breathe product? Help us build the next Gen Z social platform!

 

baesh is a Gen Z social platform that helps people meet in real life through activities, communities, and shared interests. We're building the infrastructure for real-world connection in the AI age - a social network that nudges people out of scrolling and into experiences.

 

As our UX/Product Lead (Core Team), you'll own the user experience end-to-end. You're a UX person, not a UI person: research and strategy come first, and lead to thoughtful, well-considered execution, not visual polish for its own sake. You'll talk to users, turn insights into shipped improvements, and shape a product that can scale from Berlin to the world.

 

📌 Core team position, equity-based

 

 
📌 Massive growth opportunities: you'll influence product strategy, UX direction, and experimentation from day one

 

 
📌 Flexible hours + fully remote

 

 
📌 German required (our first market is Berlin)

 

 
📌 After fundraising, there's a path toward a paid leadership role (this is an unpaid core team role for now) 

Tasks

 

Product Ownership & Strategy

 

 
* Own the UX/product direction for baesh across onboarding, discovery, event flows, community interactions, and retention loops
 
* Translate the company vision into a clear product roadmap, prioritized by impact on activation, engagement, and retention (MAU)
 
* Define success metrics, hypotheses, and experiments
 

 

 

User Research & Validation

 

 
* Run regular user interviews and usability tests, especially with Gen Z / young millennials
 
* Create lightweight research plans and turn them into actionable product decisions
 
* Build and maintain feedback loops: surveys, in-app prompts, churn reasons, and community-driven insights
 

 

 

UX Design & Interaction Quality

 

 
* Design key flows and interaction patterns, with strong attention to detail and delight
 
* Improve “fun” factors: gamification, spontaneity, social mechanics, and micro-interactions that increase engagement
 

 

 

Cross-Functional Execution

 

 
* Work closely with engineering to ship quickly with high UX quality
 
* Collaborate on AI-assisted workflows
 

 

 

Requirements

 

Experience & Seniority

 

 
* Strong track record in UX/Product Design or Product Management with deep UX ownership (we care more about outcomes than titles)
 
* Proven ability to improve activation/retention through product iteration, not just “pretty screens.
 
* Comfort working in early-stage environments
 

 

 

Skillset

 

 
* Excellent UX craft: flows, interaction design, usability, and visual polish
 
* Strong product thinking: prioritization, experimentation, metrics, and user behavior
 
* Ability to run user interviews independently and convert insights into shipped improvements.
 

 

 

Language & Location

 

 
* German knowledge required (you’ll research and validate with German-speaking users).
 
* Europe-based only (EU + Eastern Partnership countries), fully remote.
 

 

 

Mindset

 

 
* Founder-level ownership: proactive, fast, direct, and accountable.
 
* Excited by the mission: building the infrastructure for real-life connection in the AI age.
 

 

 

Benefits

 

 
* Core team role with company shares
 
* High-impact mission: tackling loneliness and helping people build real friendships IRL
 
* Fully remote
 
* Flexible working hours
 
* Massive growth benefits
 

 

 

If you’re a product-led UX person who loves talking to users, shipping fast, and building social products that people actually come back to - we’d love to meet you! 🩷

Ux writing

Research

Testing

Product design

Experimentation

User interviews

Growth

Community management

Prioritization

Roadmap planning

Interaction Design

Infrastructure

UX design

User Research

Usability testing

Gameplay

Strategy

User Testing

Workflows

Data analytics

Advance prototyping

Visual design

Community Building

Team collaboration

UX Designer/Product Lead (Core Team, Equity-Based, Remote EU-wide)