Somewhere

Marketing Creative Strategist — US Market 
 
Full-Time, Remote 
 
Monday - Friday, 8:00 AM - 5:00 PM CST 
 
Salary: $1800-$2500 
 
About Us 
 
We operate a portfolio of performance-led DTC brands across the US and Southeast Asian markets. Our brands are in the 7-8 figure range, and our growth is built entirely on creative research, testing, iteration, and the discipline to do all three at volume. We run a structured, data-driven creative system. Testing velocity and iteration discipline are what determine how fast we grow. If you want to work somewhere that treats creative strategy as a real performance function, not a vibes-based exercise, this is it. As a US Creative Strategist, you'll be dedicated to our US market brands, developing and testing concepts for American audiences with the specific buyer psychology, market awareness stages, and offer positioning that move cold traffic in that market. 
 
What You'll Be Doing 
 
Research & Concept Development 
 

* Developing 15-20 net-new concepts per week across video and image formats. Typically, video concepts 
 
 

make up 70-80% of your weekly output, with image concepts making up the balance; this ratio shifts based on 
 
what's scaling and where the priorities are 
 

* Conducting deep research into high-impact angles, unique mechanisms, and market awareness stages to 
 
 

develop breakthrough concepts for US audiences 
 

* Studying competitive intelligence (ad spying), consumer psychology, mass desire, and internal winners to 
 
 

identify untapped opportunities specific to the US market 
 

* Building concepts that are rooted in how American buyers think, what they respond to, and what's already 
 
 

saturated in the market 
 
Scriptwriting & Creative Execution 
 

* Writing compelling, high-converting direct-response scripts designed to hook cold US audiences and drive 
 
 

them to purchase (and potentially work in tandem with a dedicated copywriter) 
 

* Producing clear, detailed briefs for editors and designers — tight enough that the execution team can move 
 
 

fast without ambiguity 
 

* Owning the creative pipeline for your assigned brands: research → ideation → scripting → post-launch 
 
 

performance analysis and iteration 
 

* Writing across formats: UGC-style scripts, direct-address video ads, static ad copy, and image concept briefs 
 
 

with the same conversion logic applied to each 
 
Collaboration & Iteration 
 

* Working closely with the Lead Strategist at the strategic level and with editors and designers at the execution 
 
 

level 
 

* Leveraging proven copy structures, frameworks, and past winners to accelerate testing velocity
* Feeding insights back to the wider team to continuously improve our creative playbook 
 
 

Performance Analysis & Scaling 
 

* Analyzing winners and losers weekly — documenting what worked, why it worked, and what to test next
* Rapidly iterating winning concepts into multiple variations to validate and scale 
 
 

What We're Looking For 
 
Must-Haves 
 

* Proven direct-response experience — you've written scripts, hooks, or ad concepts that have run on Meta or 
 
 

TikTok (paid socials) 
 

* Strong copywriting skills across video and static formats — your writing pulls people in and keeps them 
 
 

moving toward a purchase 
 

* Deep understanding of consumer psychology, awareness stages, and what makes cold traffic convert in the 
 
 

target market 
 

* Obsessive researcher — you go beyond surface-level competitive intel and find angles other people miss
* High output capacity, averaging 15-20 concepts a week, is the expectation, not the ceiling, and you can 
 
 

sustain it without the quality slipping 
 
Instant No's 
 

* You don't have real experience in ad creative strategy or direct-response copywriting
* You want to spend weeks polishing one campaign — this role requires speed, iteration, and high-quality 
 
 

output simultaneously 
 

* You struggle with volume, operational workflows, or fast feedback cycles
* You're uncomfortable with the reality that most ads fail before one wins — failure is data, not a problem
* You're balancing multiple jobs or clients — this requires full-time, dedicated ownership 
 
 

What Success Looks Like 
 


* Consistently producing 15-20 net-new concepts per week across video and image formats
* Achieving a 10%+ creative hit rate — concepts that validate, scale, and drive real spend
* Operating as a reliable creative partner to the editors, designers, and lead strategists around you 
 
 

Why Join Us 
 


* Hands-on experience working on 7-8 figure brands with real paid media budgets behind them
* Performance-based upside — base + commissions tied directly to winners and scaling impact
* High ownership — your concepts directly influence spend, revenue, and growth
* Rapid learning environment with proven frameworks, strong feedback loops, and high iteration cadence
* Clear growth path to Lead Strategist or larger brand scope as you prove your output 
 
 

&#128204; If you don't have real experience in ad creative strategy or direct-response copywriting, please do not apply. If you 
 
do and you're ready to operate at volume in one of the most competitive DTC markets in the world, we'd like to hear 
 
from you.

Testing

Research

Scripting language

Growth

Copywriting

Analysis

Ideation

Marketing strategies

Team collaboration

Paid media

Data

Ad design

Video advertising

Advertising copy

AGS Script

TikTok management

Market research

Strategy

Performance Testing

Branding

Marketing Creative Strategist (US Market) - 18883