SOMO | Sotheby's Motorsport

Join the team building the #1 online marketplace for cars $100k+

Sotheby’s Motorsport (SOMO) is the premier online auction platform backed by RM

Sotheby’s, built for serious buyers/sellers and high-value cars ($100k+). We blend trusted

auction heritage with modern digital execution, delivering a curated, high-performance

marketplace for the car community of enthusiasts & dealers.

 

We’re scaling fast and looking for a Growth Marketing Manager to lead one of our most

important growth levers: email marketing and lifecycle performance. This is a hands-on

role focused on execution, integration, and measurable impact.

 

What You’ll Do:

 

Email & Lifecycle Ownership (Primary Focus)

* Own SOMO’s email marketing strategy and execution across buyer and seller funnels
* Manage all campaigns, flows, segmentation, testing, and reporting in Klaviyo
* Build and optimize lifecycle flows including onboarding, abandoned registration,seller nurture, auction reminders, win/loss follow-ups, and re-engagement
* Improve open rates, click-through rates, seller conversion, and repeat transactionbehavior
* Partner with Product and Data to ensure event tracking, attribution, and reporting accuracy
* Develop A/B testing frameworks and continuously improve performance
* Develop & deploy targeted campaigns and update communication preferences

 

Growth & Funnel Optimization

* Define hypotheses, run experiments, and optimize lifecycle touchpoints
* Use data to identify bottlenecks in seller acquisition, buyer engagement, and repeat behavior
* Improve marketplace liquidity through targeted email segmentation and activation

 

Integrated Campaign Support

* Align email marketing with brand moments, partnerships, events, and paid campaigns
* Ensure email supports auction spikes around live events and high-profile listings
* Coordinate messaging across content, social, and performance channels
* Collaborate cross-functionally with social media lead, sales team, and auction support

 

Performance Marketing Support

* Support paid acquisition strategy across Meta, Google, and other performance channels
* Collaborate on budget allocation, creative testing, and campaign prioritization
* Help define landing page hypotheses and conversion experiments tied to paid traffic
* Monitor CAC, LTV, and funnel performance to inform spend decisions
* Partner with external agencies or internal resources to ensure execution quality and reporting clarity
* Align email retargeting and lifecycle touchpoints with paid acquisition efforts to improve blended ROI

 

\*This role does not need to be a hands-on media buyer, but must understand performance

marketing mechanics, metrics, and optimization frameworks.

 

Measurement & Analytics

* Own reporting dashboards for lifecycle KPIs
* Clearly communicate what’s working, what isn’t, and recommended tradeoffs
* Drive decisions through data — not opinion

 

What We’re Looking For

* 3+ years in growth or lifecycle marketing
* Previous experience with Klaviyo preferred
* Strong understanding of segmentation, deliverability, automation logic, and conversion funnels
* Proven experience owning growth outcomes, not just managing channels
* Comfort operating in ambiguity and making hard prioritization decisions
* Highly analytical and performance-oriented
* Experience in marketplace, auction, DTC, or high-consideration purchase environments is a plus

• A passion for cars and the collector market is preferred

 

Why SOMO?

A small, high-caliber team building something meaningful in the car space that is actually

differentiated from legacy sites & experience.

* Backed by RM Sotheby’s credibility
* Startup velocity, independence, and nimbleness
* Competitive compensation, and upside tied to growth
* True remote flexibility

 

This Role Is Ideal For Someone Who

* Thinks in funnels and lifecycle logic
* Gets excited about segmentation and conversion math• Loves testing subject lines as much as strategy decks
* Wants to own a primary revenue lever, not just execute tasks
* Understands that email is one of the highest-ROI growth engines in a marketplace

Testing

Marketing strategies

Growth

Data

Email campaigns

Klaviyo

Automation

Support

Prioritization

Community management

Team Building

Communications

Mathematics

Performance Optimization

A/B testing

Data analytics

User segmentation

Funnel optimization

Performance marketing

Marketing campaign

Dashboards

Team collaboration

Growth Marketing Manager