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OnHires

Hands-on role | From scratch | Fast track to CMO

Remote | Full-time | B2B contract

Location: EU / MENA / Africa (overlap with GMT+3 preferred)

About the Company

 

Our client is launching a new international multi-asset CFD brokerage focused on growth across Africa, MENA, and Asia.

The brokerage brand itself is at an early startup stage and is currently in its active launch phase. The project is backed by an established fintech group that provides capital, infrastructure, and operational expertise within regulated financial markets.

The company is now entering its public growth phase and is looking for the first in-house marketing owner to build the marketing function from zero and scale global acquisition.

 

⚠️ Important - Please Read Carefully

This is a hands-on, from-scratch role.

You will be the first and only in-house marketing owner at the start.

There is no existing marketing team, no ready-made funnels, and no established acquisition system.

This role is designed for someone who is comfortable executing personally at the early stage, and building leadership over time.

 

About the Role

This role combines strategy and execution.

You will own marketing end-to-end - from defining the strategy to launching acquisition channels, setting up analytics, managing contractors, and driving early results.

This is not a corporate Head of Marketing role with delegation from day one.

As the company grows, this role is expected to evolve into Head of Marketing / CMO, with the opportunity to build and lead a team.

You will work directly with the CCO, without long approval chains or micromanagement.

 

What You Will Do

Marketing Strategy & Ownership

* Build the full marketing strategy from scratch
* Define brand positioning, messaging, and value propositions
* Translate business goals into clear, measurable marketing plans
* Take full ownership of outcomes, not just ideas

User Acquisition & Funnels

* Design and optimize full acquisition funnels:
* awareness → engagement → conversion → deposit → trading activity
* Work hands-on with paid acquisition (Google Ads, Meta, search-driven traffic)
* Understand trader behavior, activation triggers, and conversion logic
* Improve CAC, LTV, ROAS, conversion rates, and FTD quality

Performance, Analytics & KPIs

* Set up analytics, attribution, and dashboards
* Track and improve CAC, CPL, LTV, ROAS, FTDs, trading volume
* Make data-driven decisions and clearly explain results

Content, SMM & SEO (via contractors)

* Define content and SMM strategy across key platforms
* Oversee educational and trading-related content
* Build and execute SEO strategy (keywords, content, authority)
* Select, onboard, and manage external contractors

Brand & Trust Building

* Build credibility in regulated, high-risk markets
* Work closely with compliance on messaging and risk disclosures
* Ensure consistency across website, campaigns, and content

 

Who Will Succeed in This Role

You will succeed in this role if you:

* enjoy building marketing systems from zero
* are comfortable combining strategy with hands-on execution
* take ownership of results and decisions
* are motivated by growth and long-term leadership responsibility

Execution comes first. Leadership comes next.

 

What We’re Looking For

Required

* 3–6 years of experience in marketing or growth roles within:
* CFD / FX brokerages
* trading platforms
* iGaming / betting
* fintech or other high-risk digital products
* Strong hands-on experience with:
* performance marketing
* funnels and conversion optimization
* analytics and KPI tracking
* Practical understanding of how traders choose and use a brokerage
* Experience working independently and owning results
* English C1 (spoken and written)

Nice to Have

* Experience with educational funnels or trading academies
* Personal trading experience
* SEO-heavy or content-led acquisition background
* Experience managing contractors instead of internal teams

 

Compensation & Setup

* base + performance-based KPI bonus
* B2B contract
* Fully remote
* Flexible working hours with GMT+3 overlap
* Direct access to decision-makers
* Real ownership and influence on growth

 

Why Join

* Build marketing from zero in a real startup environment
* Make decisions, not presentations
* Work directly with the CCO
* Clear growth path to Head of Marketing / CMO
* Be part of a long-term fintech project backed by a group - not a short-term experiment