Linktree is a freemium social media reference landing page developed by Alex Zaccaria, Anthony Zaccaria, and Nick Humphreys, headquartered in Melbourne and Sydney, Australia.

Pathful Inc.

About Formula:

Our mission is to make blockchain human. Formula by Cointelegraph helps startups and protocols articulate complex ideas through high‑impact storytelling. We combine editorial precision with creativity rooted in crypto culture.

 

About The Role:

You’ll create content that shapes perception of Web3—educating some, exciting others, and always inspiring confidence.

 

What You’ll Do:

\- Write and edit thought leadership materials and product narratives.

\- Own editorial roadmaps for clients, coordinating with the Formula media network.

\- Partner with SEO leads to ensure discoverability and consistency.

\- Coordinate video scripts, long‑form explainers, and social storytelling.

 

Skills & Experience:

\- 3+ years of content or communications experience.

\- Strong understanding of blockchain narratives and Web3 community tone.

\- SEO awareness and editorial instincts; comfort writing for global audiences.

 

_Sound like you? Apply or connect with us to join Formula’s global Web3 storytellers!_

Blockchain

Cryptocurrency

Storytelling

Marketing strategies

Content marketing

Scripting language

Network

Community management

Content management

Editorial Skills

Web3

Communications

Video game coding

Social media marketing

Content Marketing Specialist – Blockchain & Web3 | EMEA (Lisbon, Paris, London)