Good Day Farm

Summary

The Senior Production Designer (Packaging & Digital) plays a key role in bringing our brands to life across every touchpoint - from product packaging and retail displays to digital campaigns, social media, and motion content. This position blends hands-on design execution with production precision, ensuring all creative assets are built accurately, consistently, and ready for launch.

 

You’ll manage packaging updates, print-ready files, and vendor proofs, while also producing digital assets like GIFs, social media graphics, and presentations that align with brand standards and campaign goals. This is a highly collaborative role that works closely with the creative directors and marketing teams to translate ideas into production-ready deliverables across multiple states and markets.

 

We’re looking for someone with exceptional technical skill, strong organization, and an eye for detail - a designer who loves the craft of production, can toggle between metric and imperial systems without missing a beat, and catches every typo, trim, and pixel before anything goes live.

 

Essential Duties & Responsibilities

* Manage production schedules, asset updates, reorders, and purchase orders across packaging and digital creative needs.
* Prepare and review print-ready and packaging files, ensuring dielines, color specs, and copy meet brand and regulatory standards.
* Adapt layouts for multiple markets/states, ensuring compliance with regional labeling requirements.
* Design and produce digital marketing assets - including social graphics, GIFs, email imagery, and presentation visuals - that align with brand and campaign goals.
* Support creative direction by researching packaging and digital trends to inspire new product and campaign executions.
* Execute print and digital collateral setups (signage, displays, ads, presentations, and motion assets).
* Collaborate with cross-functional teams to ensure projects move smoothly through creative,
* review, and vendor stages.
* Must have confidence in ownership of all vendor proofs and digital previews for accuracy and visual quality before approval.
* Contribute to improving production workflows and asset management systems (SharePoint, Canva, Adobe libraries).
* Maintain organized file structures, templates, and documentation across all projects.

 

Minimum Requirements

* Bachelor’s degree in Arts, Media, Graphic Design, or related field; equivalent experience may be considered.
* 7–10 years of experience in packaging, print, and digital production
* Expert proficiency in Adobe Creative Suite (Illustrator, InDesign, Photoshop, After Effects or similar), Canva, and Adobe Express
* Strong understanding of prepress, printing, and digital output standards
* Experience producing animated or motion assets such as GIFs or short-form digital content
* Detail-oriented with excellent organizational and proofreading skills
* Skilled in managing multiple deadlines in a fast-paced environment
* Strong communication skills for coordinating with vendors and internal teams
* Leadership experience preferred but not required - opportunity to grow into people management responsibilities.
* Physical Requirements: Lifting, standing, sitting, walking, bending, reaching, push/pull, repetitive use of hands, grasping use of hands, visual activity.

Graphics

Project management

Marketing strategies

Express.js

Canva

Compliance

Digital marketing

Visual design

Support

Creative direction

Adobe Photoshop

Adobe InDesign

Adobe

Editing & Proofreading

SharePoint

Project documentation

Communications

Illustration

Adobe After Effects

Prepress

Print

Animation

Motion Graphics

Social media content

Email design

Presentation design

Packaging Design

Senior Production Designer (Packaging & Digital)