Shields Group Search

Marketing Director (AI / XR Filmmaking Technology)

 

About the Company

Our client is an award-winning XR and AI filmmaking technology company pioneering the next generation of in-camera virtual production tools. They’ve developed a patented ecosystem of products used by studios and content creators globally. In 2024, they expanded their innovation with a new production arm that integrates AI, VFX, and virtual production to help film and television projects cut budgets by up to 75%. The team is made up of smart, collaborative, and diverse professionals from gaming, advertising, and media backgrounds who are passionate about pushing the boundaries of storytelling through technology.

 

About the Role

The company is hiring a Marketing Director to lead growth and conversion strategy for its flagship AI-driven virtual production platform. This is a remote U.S. role (with a preference for candidates based in California) that reports to the Head of Revenue. You’ll oversee all marketing activities for the company’s next-generation SaaP (B2B AI software) product line, supported by a Marketing Manager (marcom), Web Designer, and Graphic Designer, while collaborating closely with the Head of Partnerships & Outreach and the Director of Product Strategy.

 

This is an opportunity to join a highly innovative, diverse team at the intersection of AI, XR, and entertainment.

 

The ideal candidate is a data-driven digital marketer, not an events or traditional PR person, who thrives in a lean startup environment and knows how to scale B2B sales performance through measurable, analytical campaigns.

 

Key Responsibilities

* Direct and execute all marketing campaigns focused on growth in the company’s AI / XR SaaP product line and associated bundles
* Drive performance across landing pages, paid search, product imagery, videos, email marketing, social media, blog content, webinars, and events
* Manage and mentor the internal marketing team while collaborating cross-functionally with partnerships and product leaders
* Use a data-first mindset to improve conversion rates and track ROI across campaigns
* Build and refine marketing verbiage, positioning, and visual assets that resonate with B2B buyers in the entertainment space
* Develop scalable paid media strategies (Facebook, Instagram, Google Ads, etc.)
* Own analytics and optimization frameworks to grow digital sales from zero to seven digits monthly

 

Qualifications

* Proven experience scaling B2B digital sales from zero to 7-figure monthly revenue
* Ability to research, design, and begin executing strategy within 30 days
* 7+ years in a marketing role for a B2B or enterprise software company (SaaP/SaaS preferred)
* 3+ years of hands-on experience with Google Ads and Google Analytics
* 3+ years with Shopify and e-commerce funnels
* 5+ years with Microsoft Office 365 (Outlook, Teams, Onedrive/SharePoint, Excel, Word)
* Demonstrated success in a lean startup environment
* Exceptional written and verbal communication skills
* Independently motivated and self-driven in a remote setting
* Experience in or strong understanding of the media / entertainment industry

 

Compensation & Benefits

* Base salary: $130K – $140K USD + performance-based commission
* Equity: Generous ownership potential
* Remote (US) – California preferred
* Unlimited PTO
* Collaborative and inclusive team culture

Marketing strategies

Software Development

Growth

Project management

Web Design

Shopify

Google ads

Data analytics

Email campaigns

Innovation

Web Development

SaaS

Google Analytics

Internet Advertising

Storytelling

E-commerce

SharePoint

Paid media

Communications

B2B marketing

SOAP

Excel

Digital marketing

Performance marketing

Social media marketing

Content marketing

Marketing Director (AI / XR Filmmaking Technology)