YUNLUE 云略

Job Responsibilities:

Formulate annual marketing strategies, budget allocation, and GMV targets for the North America market, taking responsibility for market share and brand awareness.

Centered on KOL-driven content, efficiently integrate PR, social media channels, paid advertising, SEO, offline events, and other platforms to create breakthrough marketing campaigns.

Lead marketing budget allocation, monitor ROI across channels, and regularly optimize investment strategies.

Deeply cultivate North America media and resources, build strong relationships with mainstream media, influencer networks, and cultural ecosystems to ensure precise reach to target users (especially beauty audiences).

Manage and collaborate with agencies/partners to ensure brand messaging aligns with user needs.

Lead PR strategy in North America to enhance brand reputation and visibility, and ensure rapid, effective crisis management when needed.

  

  

Job Requirements:

Bachelor’s degree or above, with 5+ years of marketing experience in the North American market.

Proficient in the content ecosystem and engagement strategies of mainstream North American social platforms.

Possess extensive media and influencer (KOL/talent) resources in North America, with the ability to independently coordinate advertising, PR, and integrated campaigns.

Results-oriented, growth-driven, and able to maximize ROI in resource-limited environments.

  

  

工作職責：

制定北美市場年度行銷策略、預算分配及GMV目標，對市場份額和品牌知名度負責。

以KOL內容為核心，高效整合PR、社群媒體渠道、付費廣告、SEO、線下活動等渠道，打造現象級行銷事件。

主導行銷預算分配，監控渠道運作投入產出比，定期優化投放策略。

深耕北美市場媒體與資源，建立與當地主流媒體、網紅資源及文化生態的深度關係，確保所有行銷活動精準觸達目標用戶（尤其是女性群體）。

管理和協作代理商/合作夥伴，確保品牌資訊與用戶需求高度匹配。

主導北美地區公共關係（PR）策略，提升品牌聲量與美譽度，危機公關時確保快速反應與妥善處理。

  

  

任職要求：

本科及以上學歷，5年以上北美市場行銷經驗。

精通北美主流社群平台的玩法與內容生態。

具備豐富的當地媒體與北美網紅（KOL/達人）資源，能夠獨立統籌整合廣告、PR等渠道作戰。

*   結果導向，增量敏銳，能在資源有限的環境中實現最大化ROI。

Marketing strategies

Internet Advertising

Brand messaging

Crisis management

Online PR

Social media marketing

Paid media

Offline-First

ROI analysis

Influencer marketing

Content management

Social media engagement

Marketing campaign

Growth

Resource management

North America Marketing Director (Beauty Sector)