Hykez Technologies India Pvt Ltd.

Company: Hykez Technologies India Pvt. Ltd.

Experience: 4-5 years (Mandatory)

Location: Remote

Employment Type: Full-time/Freelance

 

The Role:

We are seeking a forward-thinking Performance Marketing Specialist with deep, hands-on experience in Adobe GenStudio. In this role, you will be the bridge between creative content and campaign performance, using GenStudio to rapidly produce, test, and optimize high-performing assets at scale. You will be instrumental in building a new, agile content supply chain that directly impacts our ROI.

 

Key Responsibilities

* Serve as the in-house subject matter expert on Adobe GenStudio, including Firefly, Express, and Workfront, for the performance marketing team.
* Use GenStudio to rapidly ideate, generate, and produce a high volume of creative variations (imagery, text, templates) for A/B testing across paid social, PPC, display, and email marketing channels.
* Analyze campaign performance data to identify winning creative elements and inform the next cycle of asset generation, creating a continuous feedback loop.
* Collaborate with designers and content strategists to establish scalable creative workflows and brand-compliant templates within the Adobe ecosystem.
* Manage and organize digital assets and creative briefs using Adobe Workfront to streamline collaboration and project timelines.
* Stay ahead of the curve on new GenStudio features and generative AI trends, proactively identifying opportunities to improve campaign efficiency and effectiveness.
* Report on the impact of GenStudio-driven content, demonstrating how speed-to-market and creative agility contribute to key performance metrics (CTR, Conversion Rate, ROAS, etc.).

 

What We're Looking For (Qualifications & Skills)

Must-Haves:

* 4 to 5 years of hands-on experience in performance marketing, with a proven track record of managing and optimizing paid campaigns (e.g., Meta, Google Ads, LinkedIn).
* Direct, practical experience with Adobe GenStudio is essential. You must be able to demonstrate how you've used it to create and manage marketing content.
* Strong proficiency with the broader Adobe Experience Cloud, particularly Adobe Express and familiarity with Firefly.
* A data-obsessed mindset with expertise in analytics platforms (Google Analytics, Adobe Analytics) to derive insights and make data-driven creative decisions.
* Solid understanding of A/B and multivariate testing methodologies for creative assets.
* Excellent communication skills to articulate the value of generative AI in marketing to both technical and non-technical stakeholders.

 

Nice-to-Haves (Bonus Points For):

* Experience with Adobe Workfront for project management.
* A foundational understanding of other AI content generation tools.
* Experience in an agency setting, managing multiple client campaigns.

Basic knowledge of digital asset management (DAM) principles.

Marketing strategies

Testing

Performance marketing

Agile

Project management

Express.js

Cloud

Paid social

Email campaigns

Google ads

Data

Team collaboration

Data analytics

Google Analytics

Communications

Adobe

Adobe fireworks

LinkedIn

Adobe Analytics

A/B testing

Multivariate Analysis

Workflow

Generative AI

Campaign tracking

Want An Experienced Adobe GenStudio Expert (Performance Marketing Specialist)