Sound Decisions

Role Overview

Were seeking a Senior Graphic Designer to lead concept-to-delivery creative across brand, marketing, and e-commerce product touchpoints. You will elevate our visual identity, craft high-impact campaigns, mentor designers, and partner with cross-functional teams to drive measurable outcomes for growth-focused DTC and retail brands.

 

Key Responsibilities

* Own and evolve the brand visual system across channels (web, landing pages, email/SMS, social, ads, and sales collateral).
* Translate e-commerce and marketing strategies into compelling visual narratives and multi-asset campaigns.
* Lead concept development, mood boards, storyboards, style frames, and creative direction for key launches and promos.
* Design high-quality static and motion assets: product imagery, infographics, data visuals, animations, and short-form videos.
* Maintain and extend design systems, brand guidelines, templates, and asset libraries for speed and consistency.
* Collaborate with Growth, Performance Marketing, CRM, and Dev to align creative with business goals and performance metrics.
* Provide art direction to in-house designers, freelancers, and agencies; review work and give actionable feedback.
* Manage multiple projects, timelines, and stakeholders; scope work and estimate effort accurately.
* Ensure accessibility, responsiveness, and export best practices across formats and platforms.
* Uphold high standards for craft, file hygiene, version control, and documentation.

 

Qualifications

* 610 years of professional graphic design experience, including brand/marketing and e-commerce design; agency or in-house experience required.
* Strong portfolio demonstrating concept development, systems thinking, and execution across digital and print; e-commerce examples preferred.
* Expert proficiency in Adobe Creative Cloud (Illustrator, Photoshop, InDesign), Figma/Sketch, and presentation tools.
* Solid motion/animation capabilities in After Effects or similar; familiarity with social video formats and specs is a plus.
* Experience building and maintaining brand guidelines and scalable design systems.
* Strong typography, color, layout, and composition skills; keen attention to detail and consistency.
* Comfort with data visualization and simplifying complex information; experience designing for CRO and experimentation.
* Excellent communication, stakeholder management, and creative rationale skills.
* Ability to mentor other designers and provide constructive critique.
* Bachelors degree in Design, Visual Communication, or related field (or equivalent experience).

 

Nice-to-Haves

* Experience with DTC brands, retail, CPG, beauty, apparel, or adjacent e-commerce verticals.
* Knowledge of web basics (HTML/CSS export specs, responsive behavior) and collaboration with developers on Shopify.
* Experience with performance creatives (paid social, display, landing pages) and A/B testing frameworks.
* Illustration, 3D, or generative design skills.
* Familiarity with DAM/asset management and workflow tools (Asana/Jira/Notion).

 

Tools and Stack

* Design: Adobe CC, Figma, Google Slides/Keynote
* Motion/Video: After Effects, Premiere, Animate, or equivalents
* Collaboration: Slack, Asana/Jira, Notion, Google Workspace
* Asset Management: Dropbox/Drive/DAM

 

What Success Looks Like (KPIs)

* Improved creative performance (CTR, CVR, engagement, AOV) across campaigns and channels.
* Increased brand consistency and velocity via systems, templates, and documentation.
* On-time delivery across concurrent projects with positive stakeholder feedback.
* Measurable lift in quality of visual storytelling for product and promotional narratives.

 

About the Company

\- Toronto-based digital marketing agency that specializes in e-commerce solutions.

\- They focus on helping growth-oriented brands build impactful online experiences.

E-commerce

Marketing strategies

Figma

Brand marketing

Project management

HTML/CSS

CSS3

Web Development

Shopify

Testing

Visual identity

Animation

Cloud

Design Systems

Brand guidelines

Data

Team collaboration

Data Visualization

Project documentation

Jira

Version control

Communications

Visual design

Creative direction

Infographics

Graphics

Adobe Photoshop

Adobe InDesign

Sketch

Growth

Performance marketing

Responsive Design

Paid social

Layout Design

Digital marketing

Illustration

Experimentation

Stakeholder management

Storytelling

Adobe creative cloud

Adobe After Effects

Adobe Premiere

Slack

Asana

Notion

Dropbox cloud services

Test driven development

Sr. Graphics Designer