Somewhere

Director of Marketing & Sales - Manufactured Home Communities Portfolio 
 
Location: Remote 
 
Compensation 
 


* South Africa (SA): $3,500-$4,500/month
* LATAM: $3,000-$4,000/month
* Philippines (PH): $2,500-$3,500/month 
 
 

Employment Type: Full-Time (Initial 6-month contract, potential permanent) 
 
Industry: Real Estate / Property Management / Environmental Services 
 
Reports To: Executive Leadership 
 
Company Overview 
 
We operate a growing portfolio of properties and businesses, including residential park communities and companies in environmental services. Our mission is to deliver high-quality services across diverse sectors while fostering strong customer relationships and sustainable growth. The organization is experiencing rapid expansion and seeks a strategic marketing and sales leader to drive aggressive growth goals and establish scalable systems across its multi-brand portfolio. 
 
Position Summary 
 
We are seeking an exceptional Director of Marketing & Sales to lead revenue generation across multiple brands and industries. This senior-level role combines strategic thinking, hands-on execution, resourcefulness, and proven sales capabilities. The ideal candidate will conduct independent market research, create comprehensive marketing campaigns, manage budgets creatively, and directly engage in sales to achieve aggressive growth targets. 
 
Immediate Priority: Achieve 95%+ occupancy in residential park properties within 6 months (filling ~150-200 vacant sites). 
 
Ongoing Responsibility: Expand marketing campaigns to other brands in the portfolio, including environmental services. 
 
This is a high-autonomy entrepreneurial role requiring the ability to build systems, pivot across industries, and maximize results with limited resources. 
 
Core Responsibilities 
 
Strategic Marketing Leadership (40%) 
 

* Market research & strategic planning
* Campaign development & management (paid & organic channels, email funnels, landing pages)
* Creative execution & brand management (copywriting, Canva/Adobe, video, brand consistency)
* Analytics & continuous optimization (tracking, A/B testing, CAC/LTV reporting) 
 
 

Sales & Revenue Generation (40%) 
 

* Direct sales execution (outbound prospecting, inbound response, virtual tours, closing)
* Sales system development (scripts, CRM workflows, lead scoring, funnels)
* Partnership & business development (referrals, corporate relationships, networking) 
 
 

Systems, Operations & Leadership (20%) 
 

* Implement and manage CRM systems
* Automate workflows, document processes, train future team members
* Reporting & communication to executive leadership 
 
 

Performance Objectives 
 
6-Month Success Timeline 
 

* Phase 1 (Months 1-3): Rapid launch, aggressive outbound activity, occupancy 90-92%
* Phase 2 (Months 4-6): Final push to 95%+ occupancy, launch campaigns for additional brands, multi-brand system development 
 
 

KPIs Include 
 
Cost per lead* Lead-to-resident conversion > 15%
Inquiry response* Outbound activity: 75-100 touchpoints/week
* Email marketing: 25%+ open rate, 3%+ click rate
CAC 
 
Required Qualifications 
 


* 7+ years in marketing & sales leadership with documented success
* Direct marketing campaign creation & execution experience
* Proven ability to meet/exceed aggressive revenue/occupancy targets
* Technical proficiency: Facebook Ads, Google Ads, CRM platforms, Canva/Adobe, analytics, email marketing
* Sales capabilities: consultative sales, high-volume prospecting, process documentation 
 
 

Core Competencies: Strategic thinking, data-driven decision-making, entrepreneurial mindset, scrappy problem-solving, hands-on execution, native/fluent English 
 
Preferred: Real estate/property management or hospitality experience, multi-brand marketing experience, video production/editing, SEO/content marketing, team building 
 
Compensation & Benefits 
 


* Competitive base salary + performance-based bonus tied to occupancy milestones
* Fully remote with flexible schedule
* High professional autonomy
* Potential permanent Director-level role with team-building opportunities 
 
 

Application Process 
 
Applicants Must Submit 
 


* Resume/CV
* Portfolio of marketing campaigns & materials with performance metrics
* Skills Assessment: Strategic Analysis, Campaign Creation, Sales Scenario, Budget Strategy
* Cover Letter (200-300 words) addressing interest, unique value proposition, and a campaign highlight

Marketing strategies

Growth

Research

Market research

Automation

Testing

Prospecting

Canva

Email campaigns

Data analytics

Operations

Scripting language

Copywriting

Marketing campaign

Network

Facebook advertising

Google ads

Communications

Project documentation

Analysis

Editing & Proofreading

Content marketing

Team Building

Vendas

Campaign planning

Brand marketing

Adobe

Video Editing

Decision Making

Director of Marketing & Sales - 45967927633