DXB Perfume

About DXB Perfume

DXB Perfume is a UK-based distributor and retailer of luxury Arabian fragrances, inspired by the bold and opulent spirit of Dubai. With a fast-growing online presence and kiosks across the UK, we offer a unique sensory experience to fragrance lovers, combining heritage scents with modern digital innovation.

As we continue to scale, we are seeking a Head of E-Commerce & Digital Marketing to take full ownership of our digital growth strategy and its day-to-day execution.

This is a hands-on role for someone who thrives in both developing and delivering digital strategies, managing marketing campaigns, and directly influencing online sales performance.

 

Role Overview

The Head of E-Commerce & Digital Marketing will be responsible for driving traffic, improving the customer journey, increasing online conversions, and growing DXB Perfume’s digital revenue. The successful candidate will be a self-starter who combines digital expertise with commercial thinking and operational discipline.

This is a strategic and delivery-focused role, ideal for someone who has experience in the luxury fragrance or beauty sector and is confident working across platforms, campaigns, content, and analytics.

 

Key Responsibilities

 

E-Commerce Management

* Oversee the day-to-day operations of the online store (Shopify experience preferred)
* Ensure all product listings are accurate, engaging, and fully optimised for SEO and conversions
* Monitor website performance, user experience, and mobile responsiveness
* Collaborate with logistics and customer service teams to ensure smooth fulfilment and support

Digital Marketing Execution

* Plan, launch, and manage paid advertising campaigns (Meta, Google, TikTok, YouTube)
* Build and manage email marketing flows and newsletters (Klaviyo or similar platforms)
* Develop and maintain a consistent digital content and social media calendar
* Optimise digital performance through data analysis, A/B testing, and audience segmentation

Customer Acquisition & Retention

* Drive new customer growth while improving lifetime value and repeat purchases
* Implement customer retention strategies such as loyalty schemes, review requests, and remarketing
* Use customer insights to improve personalisation, product recommendations, and customer journeys

Data & Reporting

* Track key performance indicators such as ROAS, AOV, CAC, LTV, conversion rate, and site traffic
* Produce weekly and monthly performance reports for management review
* Use analytics tools such as GA4, Shopify Analytics, and Meta Ads Manager to inform decisions

Innovation & Growth

* Identify and explore new growth channels, partnerships, and digital trends
* Lead influencer and affiliate strategies to extend brand reach
* Maintain a strong understanding of the luxury fragrance market and competitors

 

Required Skills and Experience

* Minimum of 5–7 years' experience in digital marketing and e-commerce roles
* Strong hands-on experience with Shopify or similar e-commerce platforms
* Proven track record in managing and executing paid campaigns across Meta, Google, TikTok
* Excellent knowledge of Klaviyo or other email automation tools
* Strong understanding of SEO, conversion rate optimisation, and user experience best practices
* Experience in the fragrance, beauty, or luxury retail industry is essential
* Data-driven, commercially minded, and comfortable working in a fast-paced environment
* Strong written communication and content planning skills

 

What We Offer

* Competitive salary based on experience
* Staff discount on all DXB Perfume products
* Hybrid working arrangement (Visits to head office twice a month are required)
* Autonomy and ownership over the digital strategy of a growing luxury brand
* Opportunity for career growth as the business expands internationally

 

How to Apply

Please apply via LinkedIn with your CV and a brief cover note outlining your relevant experience in the fragrance or luxury beauty sector. We would also like to see two or three examples of digital marketing campaigns or e-commerce projects you have personally delivered.

Marketing strategies

E-commerce

Shopify

Digital marketing

Growth

Innovation

Growth strategy

Ux writing

Testing

Klaviyo

Automation

Data analytics

Project management

Operations

Internet Advertising

Email campaigns

Content management

Logistics

Support

User journey mapping

Data

Analysis

Strategy

Communications

Dynamic ads

Google ads

Video advertising

A/B testing

User Testing

Social media marketing

Influencer marketing

Affiliate marketing

Performance Testing

Digital Content Creation

Head of E-Commerce & Digital Marketing