Stefanini is a buisness offering assistance to other businesses in the area of information processing.

Stefanini Group

Details: 
 
Job Description 
 
Stefanini Group is looking for Marketing Automation Specialist - Adobe Marketo for a globally recognized company! 
 
For interested applicants, click the apply button or you may reach out to Alfher Hidalgo at (248) 728-2627/Alfher.Hidalgo@stefanini.com for faster processing. Thank you! 
 
Adobe Marketo Contractor Summary - Looking to identify a resource to oversee and manage the implementation of Adobe Marketo. Willing to support West Coast working hours. 
 

* Implementing and managing marketing automation systems using Adobe Marketo.
* Collaborating with marketing teams to create and execute automated campaigns.
* Analyzing data and optimizing workflows to improve marketing performance.
* Staying updated on industry trends and best practices in marketing automation.
* Ensuring compliance with data protection regulations in all automation processes. 
 
 

Job Requirements 
 
Details: 
 
Resource"s experience should align with the following: 
 

* Proven track record of Adobe Marketo implementations for B2B companies (ask for case studies or references).
* Marketo Certified Expert (MCE) or higher (e.g., Marketo Certified Solutions Architect).
* Familiarity with Adobe Experience Cloud ecosystem and how Marketo fits in.
* Strong knowledge of Marketo Smart Campaigns, Programs, Smart Lists, and Tokens.
* Ability to set up and optimize nurture campaigns, lead scoring, and segmentation.
* Experience integrating Marketo with CRM systems (in our case, Microsoft Dynamics)
* Familiarity with data governance, deduplication, and database management.
* Understanding of Marketo Landing Page and Email Template customization (HTML/CSS)
* Ability to map business goals to marketing automation strategy.
* Experience designing lead lifecycle models and revenue funnels.
* Expertise in engagement programs, ABM (Account-Based Marketing), and personalization.
* Knowledge of GDPR, CCPA, and other data privacy regulations relevant to marketing automation
* Clear implementation methodology (e.g., phased rollout vs. full migration)
* Ability to provide a project plan, milestones, and timelines
* Strong communication skills for working with marketing, sales, and IT stakeholders
* Willingness to train internal teams on Marketo best practices
* Documentation deliverables (campaign setup guides, process flows, playbooks