Sutherland make digital 𝐡𝐮𝐦𝐚𝐧™ by combining human-centered design with real-time Analytics, AI, Cognitive Technology & Automation to create exceptionally engineered Brand Experiences!

Sutherland

We are seeking a motivated, strategic, and results-driven Demand Generation Marketing Leader with deep expertise in Digital Engineering Services. This role demands strong proficiency in Account-Based Marketing (ABM), branding, social selling tactics,and pipeline-focused demand generation. The ideal candidate has successfully designed and executed 1:1 and 1:few ABM programs, developed thought leadership-led branding initiatives, and built integrated campaigns that drive measurable growth.

 

Key Responsibilities

Demand Generation & ABM

* Ensuring acumen in digital and ABM marketing
* Develop and execute integrated demand generation programs across digital, social, website, events, and content syndication tailored to digital engineering buyers.
* Design, execute, and scale 1:1 and 1:few ABM strategies, aligning closely with Sales and Client Partners.
* Contribute to marketing plan execution end 2 end, from content production to campaign activation and campaign planning adjustments as we go
* Ensure the plans supports the marketing targets ensuring growth across verticals
* Conduct targeted research and stakeholder mapping to identify high-potential accounts and decision-makers.
* Drive personalized direct outreach with multi-channel engagement tactics to secure executive-level conversations.
* Build buying group engagement strategies, mapping key influencers and tailoring value propositions to specific roles.

Branding & Positioning

* Lead branding initiatives to elevate the company’s reputation in digital engineering services.
* Develop thought leadership campaigns, content storytelling, and corporate narratives that strengthen brand visibility.
* Ensure brand consistency across all channels and campaigns.

Collaboration & Growth Alignment

* Partner with sales, client partners, and cross-functional teams to identify growth opportunities, cross-sell, and upsell potential.
* Ensure alignment with revenue teams to translate marketing efforts into pipeline and bookings.
* Collaborate with product engineering and content teams to craft compelling buyer-centric assets.

Pipeline Monitoring & Analytics

* Demonstrate high accountability on pipeline contribution and development
* Track and monitor lead qualification criteria to ensure strong sales hand-offs along the funnel.
* Track and report pipeline progression with accurate CRM attribution.
* Provide engagement insights and optimize strategies based on performance analytics.

Market Acumen & Continuous Learning

* 10+ years of experience in B2B marketing and strong understanding of industry needs (BFSI, Retail & Travel, Healthcare, Tech & CME) with the ability to align strategies with business growth.
* Stay informed about industry trends, customer challenges, and competitive dynamics in digital engineering.
* Continuously refine strategies based on performance insights and evolving market conditions.

 

Qualifications & Skills

* Bachelor’s degree in engineering/ marketing with Masters / MBA essential
* 9–14 years of B2B marketing experience, preferably in technology / digital engineering services.
* Proven ABM expertise (1:1 and 1:few) with measurable success in driving engagement and pipeline.
* Demonstrated experience in branding, corporate positioning, and integrated storytelling.
* Proficiency in social selling tactics to build executive-level engagement and amplify ABM campaigns.
* Strong business acumen with the ability to connect marketing to revenue growth.
* Strong ability to analyze insights and performance to refine engagement strategies.
* Hands-on experience with CRM and marketing automation tools (Salesforce, Marketo, HubSpot, 6Sense, Pardot, Octopost, ABM platforms, CRM Platforms etc.).
* Strong analytical skills to measure ROI, refine campaigns, and deliver executive-level reporting.
* Excellent communication & collaboration skills for working with senior stakeholders.
* Highly adaptable, with a results-driven and growth-focused mindset.