Setsail Marketing

About Us

 

Weʼre a B-Corp certified full-service marketing agency based in Vancouver, Canada. We run ROI-driven campaigns for clients across North America, specializing in PPC, SEO, branding, and full-scale content production from our in-house studio.

 

Weʼre growing in high-performance ecommerce PPC and need a dedicated expert who can own execution, optimization, and scaling for ecommerce clients.

 

Role Overview

 

You will be responsible for planning, executing, and optimising e-commerce PPC campaigns on Google Ads (Shopping, Performance Max, Search) and Meta Ads (Facebook/Instagram product catalogue campaigns).

 

Youʼll work closely with our local PPC lead who will collaborate with you on strategy, while you focus on technical setup, feed optimization, campaign management, and ROAS scaling.

This is a hands-on role — weʼre looking for someone who lives inside the ad accounts, knows how to read the data, and can take a store from break-even to highly profitable.

 

Key Responsibilities

 

* Set up and optimize Google Shopping & Performance Max campaigns for ecommerce brands.
* Manage Meta Ads product catalogue campaigns, dynamic retargeting, and seasonal promotions.
* Conduct SKU-level bid and budget optimization based on margin and performance.
* Optimize product feeds via Google Merchant Center & Facebook Commerce Manager (titles, descriptions, GTINs, attributes).
* Implement conversion tracking (GA4, GTM, UTM tagging, enhanced conversions).
* Run A/B creative and offer testing to improve CTR and ROAS.
* Analyze performance and produce clear, actionable reports for our PPC lead.
* Suggest scaling strategies based on AOV, LTV, and market trends.

 

Required Skills & Experience

 

* 3+ years running profitable ecommerce PPC campaigns at scale (50K+/month ad spend).
* Proven track record with Google Shopping, Performance Max, and Meta Ads.
* Deep understanding of product feed management and feed optimization best practices.
* Strong experience with Google Merchant Center and Facebook product catalogues.
* Data-driven mindset with ability to pivot campaigns quickly based on results.
* Proficiency with GA4, GTM, UTM tracking, and attribution models.
* Excellent written English and ability to communicate findings clearly.
* Experience working with Shopify (or similar platforms) and integrating feeds.

 

Nice to Have

 

* Experience with Klaviyo, email flows, and integrating PPC with retention marketing.
* Knowledge of TikTok Ads for e-commerce.
* Familiarity with scripts and automation for PPC optimisation.
* Experience in North American markets.

 

What We Offer

 

* Ongoing work with multiple e-commerce brands in different industries.
* A clear role — you own the technical delivery, we handle client relations and creative production
* Collaborative environment with a team that values profitability, efficiency, and creativity.
* Opportunity to grow into a long-term partnership with a leading Canadian marketing agency.

 

Please connect with me on LinkedIn and share your responses there: linkedin.com/in/lizclaydb

E-commerce

Marketing strategies

Branding

PPC campaigns

Google shopping

Testing

Automation

Shopify

Google ads

Paid media

Performance marketing

Marketing campaign

Klaviyo

Data

Scripting language

Dynamic ads

High performance

Facebook advertising

Facebook management

A/B testing

Video advertising

Data analytics

Google & Meta Ads - Paid Media/Media Buyer/PPC/ Performance Marketing (100% Remote)