KP Recruiting Group

KP Recruiting Group is a consulting firm that provides leadership and exceptional talent to some of the world’s leading companies. Headquartered in the Midwest, KP Recruiting Group has successfully completed countless engagements across the United States. We represent clients in all industries and all sizes. Our mission is to provide exceptional client and candidate experiences in order to get the best possible results. On behalf of our client, we are excited to present the following confidential role. We look forward to hearing from you and discussing the opportunity!

 

 

 

 

\*\*Full time opportunity\*\*

\*\*Great salary and equity in the company!\*\*

 

 

_\*\*Our rapidly growing startup client is_ _unlocking the value of alternative assets, starting with the $5B trading-card market. We let collectors buy, sell, vault, and finance their cards in one place! \*\*_

 

 

 

The Role

 

The Growth Marketing Manager will own our GTM motions to drive demand and revenue. You’ll own marketing communications to our customers and prospects and drive pipeline generation from our lifecycle channels. This role will be a bridge between Product, Marketing, and Sales and will work cross-functionally to keep our positioning sharp against competitors.

 

 

Job Duties:

* Create the lifecycle and in-app communication strategy across email, push, and product surfaces and track success.
* Own GTM campaigns that connect product value to user needs, aligned across teams.
* Test and optimize flows to drive activation, conversion, and retention.
* Partner early with Product and Design to shape communication throughout the user journey.
* Deliver data-driven insights to refine messaging and influence future product and GTM decisions.
* Leverage marketing automation, behavioral data, and ML-based techniques to create personalized experiences at scale

 

 

Qualifications:

* 3+ years of experience in growth marketing with lifecycle experience, ideally in a tech or marketplace environment
* Extensive experience building, managing, and optimizing lifecycle campaigns across email, push, SMS, in- app messaging.
* Proven track record of balancing GTM strategy with execution
* Experience working in a tech startup or marketplace environment.
* Strong data literacy, including SQL for analysis.
* Familiarity with analytics and attribution tools (Amplitude, Segment, Branch, similar).
* Ability to work cross- functionally with product, sales, and design.
* Strong interest in our space. Knowledge of trading cards, collectibles, or alternative assets

 

 

\*\*Great benefits and equity!

Marketing strategies

Growth

Testing

Communications

Product design

Automation

Product marketing

Analysis

Data analytics

Data

Growth Marketing

Email campaigns

Messaging

AMPL

Branch.io

User journey mapping

Team collaboration

Conversion Optimization

Customer Care

Growth Marketing Manager - Tech Startup/Marketplace