Mentor Match

About Mentor Match

Mentor Match is a fast-growing Edtech platform focused on personalized tutoring for K–12 students. We help parents and students connect with expert tutors who can guide them towards academic success. We are looking for a Performance Marketing Manager to lead our digital campaigns, drive high-quality parent leads, and optimize marketing ROI.

 

Key Responsibilities

* Own and manage lead generation campaigns across Google Ads & Meta Ads with budgets of ₹10–15 lakhs/month.
* Plan, launch, and optimize campaigns to achieve CPL, CTR, ROAS, and lead quality goals.
* Develop the channel mix strategy and allocate budgets effectively.
* Collaborate with content creators to build high-performing ad creatives (copy + visuals).
* Continuously analyze campaign data, generate insights, and recommend improvements.
* Design and run A/B tests on creatives, landing pages, and audiences.
* Stay up to date with industry trends, platform updates, and competitor strategies.
* Report on campaign performance to leadership with actionable recommendations.

 

Must-Haves

* Proven expertise in running & optimizing Google Ads and Meta Ads (lead gen focused).
* Strong analytical and data-driven mindset with advanced knowledge of Ads Manager & Google Analytics.
* Hands-on experience with budget management (₹10–15 lakhs/month).
* Minimum 2 years in Edtech lead generation with proven results.
* Understanding of parent & student decision-making cycles in education.
* Experience in startup / high-growth environments.
* Cross-functional ability to work closely with content and product teams.

 

Good to Have

* Prior experience in performance marketing for tutoring, K–12, or test-prep businesses.
* Knowledge of automation tools, tracking setups (UTM, pixel, GA4).
* Exposure to remarketing, lookalike audiences, and funnel optimization.

Marketing strategies

Testing

Lead generation

Data analytics

Google Analytics

Data

Funnel optimization

Google ads

Dynamic ads

A/B testing

Resource management

Automation

Setup

Criteo Remarketing

Perfromance Marketing Manager