Cumulus Vision

About Cumulus Vision 
 
We're a Salesforce consulting firm undergoing a strategic transformation from traditional consultancy to AI native strategic partner. We deliver enterprise grade Salesforce solutions in weeks instead of months, using AI to accelerate development while focusing on business outcomes rather than billable hours. 
 
Role Overview 
 
We're seeking a part-time Marketing Strategy Guide to architect and execute this positioning transformation. You'll lead a complete website overhaul, develop new marketing strategies, manage campaigns, and work with our development team to align all touch points with our new AI-native positioning. 
 
Key Responsibilities 
 
Website Transformation: 
 


* Lead complete website redesign strategy from positioning to user experience
* Collaborate with WordPress/Elementor developer on full site rebuild
* Create new site architecture, navigation, and conversion funnels
* Develop landing page strategy for different buyer personas and campaign needs
* Ensure website reflects AI-native positioning throughout all touchpoints 
 
 

Strategic Planning: 
 


* Develop comprehensive marketing strategy for AI-native positioning
* Create buyer personas for C-level decision makers in digital transformation
* Design customer journey mapping and conversion optimization
* Provide competitive positioning and messaging framework 
 
 

Content Strategy: 
 


* Guide content creation across all marketing channels
* Ensure messaging resonates with enterprise buyers
* Develop thought leadership positioning and content themes
* Create content testing and optimization frameworks 
 
 

Requirements 
 
Required Experience 
 


* 3+ years B2B marketing for professional services, consulting, or SaaS
* Proven experience leading website redesigns and repositioning projects
* Experience with marketing transformations or complete brand overhauls
* Track record of successful B2B campaign optimization 
 
 

Preferred Background 
 


* Previous work with consulting firms or technical services companies
* Experience marketing to C-level executives and enterprise buyers
* Knowledge of Salesforce ecosystem or business transformation
* Success with value-based positioning vs. commodity service marketing
* Portfolio showing before/after website transformations
* Understanding of WordPress/Elementor workflow and capabilities 
 
 

Working Structure 
 


* Part-time: 10-15 hours/week
* Remote-first with weekly strategy sessions
* Collaborative approach with internal team and developer
* Results-driven with clear KPIs and success metrics

Marketing strategies

Salesforce

Content management

WordPress

Personas

Project management

Testing

Ux writing

SaaS

B2B marketing

User journey mapping

Campaign optimization

Elementor

Strategy

Conversion Optimization

Content strategy

Marketing campaign

Branding

User personas

Brand positioning

Wedsite redesign

Marketing Strategy Guide - AI-Native B2B Transformation