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Madison Reed

The Director of Organic Social and Influencer Marketing is a critical senior member of the Madison Reed Brand Leadership Team and will play a pivotal role in driving strategy and growth for Madison Reed’s owned and operated social channels and developing impactful influencer partnerships and campaigns that support the brand’s omni-channel business. This role will be responsible for developing and executing a comprehensive strategy that authentically reflects our brand mission, brand campaigns and showcases the superiority of our priority products, while ensuring all external partnerships and content align with Madison Reed's values and voice.

 

This position will lead the organic social and influencer marketing team to drive growth and engagement for Madison Reed’s owned and operated social channels and develop a strategy for all influencer partnerships and campaigns, while fostering a sense of community through Madison Reed’s online presence. This role is central to accelerating growth and engagement for Madison Reed organic social channels, driving awareness and conversion through influencer marketing and supporting Madison Reed direct, Hair Color Bar and wholesale partners.

 

This role reports to the Chief Marketing Officer is full time and remote. While remote, this position should expect to be able to travel up to 30% Quarterly from home including but not limited to team meetings, Quarterly Business meetings, trips for photo shoots, content capture, and company-sponsored events.

 

The base salary range for this position is between 150,000 and 155,000. At Madison Reed, we aim to pay competitively. Factors which may affect starting pay within this range may include geography/market, skills, education, experience, and other qualifications of the successful candidate.

 

Who you will be working with:

Reporting to the Director of Organic Social and Influencer Marketing will be the Senior Manager of Organic Social and Influencer Marketing and Social Media Coordinator. This position will interface with Marketing, Product Development, and the teams responsible for the direct, wholesale and Hair Color business, along with other functional support areas.

 

Responsibilities:

 

Influencer Marketing

* Lead the development and execution of innovative influencer marketing strategies to drive brand awareness, engagement and conversion
* Oversee all aspects of influencer partnerships and campaigns to support Madison Reed’s DTC/e-commerce business, Hair Color Bar and wholesale channels, including but not limited to recommending talent, managing talent, developing content and messaging briefs, reviewing content with cross-functional partners, and contracting and reporting
* Create and execute impactful strategies for influencer-driven events, ensuring seamless planning and awareness
* Partner with the Acquisition team to enable paid sponsorship collaborations via ad access
* Oversee micro influencer and UGC campaigns, inclusive of product coordination, campaign execution, creative asset management and reporting
* Measure impact and report on all influencer campaigns via DashHudson and CreatorIQ and merchandise internally
* Develop strategy and oversee overall product seeding strategy from inception to compilation
* Create an unparalleled influencer experience to keep them engaged with the brand
* Build strong working relationships with agents and agencies, influencer networks and vendors
* Manage VIP Hair Color Bar appointments
* Provide strategic local influencer support to drive awareness and traffic for Hair Color Bars

 

Organic Social

* Develop a strategy for Madison Reed’s organic TikTok, Instagram, Pinterest and LinkedIn channels and approach
* Develop a strategy for community management that fosters a positive community, while building relationships with other creators and inserting Madison Reed into culturally relevant conversations
* Develop a strategy for expanding Madison Reed’s presence on new social media channels
* Develop best-in-class content mix including content that is created independently, brand-produced content, UGC and influencer-created content
* Develop a strategy and oversee the management of contracted content creators to drive socially-native content on owned and operated social channels
* Develop a strategy and oversee tactics for driving UGC to support different areas of the business
* Develop a strategy for growing presence for CEO + Founder on social media
* Oversee management of DashHudson and UGC PDP integrations
* Work cross-functionally to support key company moments, initiatives, promotions, campaigns and PR
* Support PR, Talent and Brand Partnerships Director with social ideas for Brand Ambassador social deliverables
* Set department KPIS and oversee ongoing reporting and benchmarking
* Manage organic social media contracts for Dash Hudson and CreatorIQ and PIMS relationship

 

Team Leadership

* Lead direct reports and influencer/organic social internship program; coaching and mentoring team members for success and holding them accountable for achieving results while building strong pipeline of talent
* Partner with key internal and external stakeholders to execute and deliver on brand strategy and support the achievement of the organization’s growth goals
* Partner with cross-functional leaders to identify process efficiencies, drive for results and lead together as a leadership group

 

Qualifications:

* 8+ years of experience in Social Media, Content Creation or Influencer Marketing
* Bachelor's Degree preferred
* Must have experience working hands on in social media platforms, editing, posting and engaging in community management
* Must have content creation capabilities
* Passion for content creation, storytelling, innovative ideas and strategy
* Tech, Consumer Goods or Beauty experience preferred
* Thrives in a highly entrepreneurial fast paced environment with an all-hands-on-deck attitude
* A natural relationship builder working with a network of peers, partners, and industry contacts
* Experience in digital analytics and social listening tools, measuring campaign ROI and metrics to support overall influencer strategy.
* Excellent presentation, written and verbal communication skills
* Must demonstrate flawless attention to detail, be a team player, multi-tasker, and creative thinker