Linktree is a freemium social media reference landing page developed by Alex Zaccaria, Anthony Zaccaria, and Nick Humphreys, headquartered in Melbourne and Sydney, Australia.

Shyft

Responsibilities:

 

Social Media Strategy and Execution

* Demonstrate comprehensive understanding and proficiency in social media platforms (including, but not limited to Meta, TikTok, and LinkedIn) for both organic and paid strategies.
* Craft and execute full-funnel social media marketing strategies tailored to clients' objectives.
* Exhibit skills in evaluating and refining proposed campaigns within plans, in addition to approving media plans and supporting team members in campaign setup and optimization.
* Conduct AB testing and optimize social media ad campaigns to enhance performance.
* Collaborate with cross-functional teams to align campaign strategies and execution.
* Utilize analytics tools to interpret data and provide actionable insights for improved decision-making.
* Manage and present comprehensive reports using analytics platforms like Google Data Studio.
* Stay abreast of industry trends, best practices, and advancements in social media marketing techniques; sharing insights with the team, and understanding how they can be applied to clients’ strategy.
* Conduct market research specifically related to social media trends and audience behavior.

 

Leadership and Team Enablement

* Provide leadership and enablement for team members, including coaching, mentoring, and training in social media marketing.
* Facilitate professional development opportunities and initiatives to enhance team members' skills and capabilities in social media management.
* Conduct pulse checks on the team, and individual team members; addressing concerns, and providing support as needed.
* Foster a collaborative and growth-oriented team culture, promoting continuous learning and improvement.
* Identify and implement process improvements to enhance team efficiency and effectiveness.
* Escalate team concerns to higher management and provide viable solutions in times of conflict.
* Onboard new team members to the Social Media team, as well as onboarding and mentoring team on various Social Media engagements. 
* Represent the Social Media team to external parties such as clients and agency partners. 

 

Pitches and Presentations:

* Thorough understanding of pitch briefs, discerning client needs, and adeptly translating them into effective social media strategies.
* Provide expertise and guidance during pitch presentations, offering strategic insights in social media marketing based on the needs of clients.
* Prepare and manage the team for pitch dates and presentations, ensuring readiness and effectiveness.
* Actively participate in strategy and creative ideation for clients, pitches, and projects, leveraging social media expertise.
* Present ideas effectively, ensuring clear communication and understanding among stakeholders.

 

Industry Knowledge

* Stay informed about market developments and opportunities within the advertising, digital, creative, technology, marketing, and consulting industries.
* Keep abreast of digital marketing techniques and trends to inform strategy and decision-making.
* Share industry knowledge openly and regularly with the team to foster continuous learning and improvement.

Requirements:

* Strong interpersonal and public relations skills, essential for effective client communication and collaboration.
* Analytical mindset with a focus on data-driven decision-making in social media marketing.
* Excellent verbal and written communication skills, especially in presenting social media strategies and insights both to internal teams and external parties.
* Exceptional organizational skills, proficient in digital collaboration tools like Google Drive.
* Proactive team player with an entrepreneurial spirit, capable of taking initiative in social media campaign planning and execution.
* Passionate about delivering exceptional customer experiences through social media channels.
* Familiarity with Google Suite products, particularly Google Sheets.
* Demonstrates responsibility, initiative, and a continuous growth mindset in the field of social media marketing.
* Proficiency in team management and conflict resolution, ensuring smooth collaboration and project execution.
* Demonstrates the ability to maintain positive relationships with coworkers, fostering a collaborative and approachable attitude.
* Leadership experience or a willingness to lead and enable team members in social media marketing practices.