COCA

We are looking for a data-driven and product oriented Marketing Activation & Retention Lead to own the lifecycle and retention strategy across our mobile app. Our primary mission is to turn registered users into active, high-value user - buyers, swappers, stackers, card users, depositors. You'll design, execute and optimize automated users journeys across CRM, email, push, and in-app messaging, driving long-term user engagement and growth.

  

Responsibilities:

*   Own lifecycle marketing: develop and execute strategies to activate new users, increase product adoption, and retain users over time.
*   Journey optimization: set up and refine multi-channel campaigns across email, in-app, push notifications, and SMS using Braze.
*   Segment & personalize: use behavioral and event-based segmentation to deliver personalized content at each stage of the user journey.
*   Growth analytics: analyze user behavior, cohort performance, and campaign effectiveness to identify levers for growth.
*   A/B testing: constantly test creatives, timings, and messaging strategies to maximize engagement and conversion.
*   Cross-functional collaboration: work closely with product, analytics, design, and support to ensure lifecycle programs align with user needs and product goals.
*   Own KPIs: track and report on core lifecycle metrics such as activation rate, retention, feature adoption, and LTV.

We’re looking for

*   3+ years of experience in lifecycle/retention marketing, ideally within mobile-first fintech or crypto apps. Proven success running activation and retention through programs like Braze.
*   Strong understanding of user behavior and app funnels in non-custodial wallets or DeFi products (a major plus).
*   Experience in data-led campaign design with tools like Amplitude or Branch.
*   Ability to independently manage campaign development from strategy to execution.
*   Deep familiarity with user journey building, personalization logic, and event-driven automations.
*   Excellent written communication and UX copywriting skills for customer messaging.

  

Will be additional plus

*   Familiarity with Web3 environments, DApps, and crypto terminology.
*   Experience with SQL or basic data querying.
*   HTML knowledge

  

Benefits:

*   Enhanced annual leave + Bank holidays
*   1 paid day off to celebrate your Birthday each year
*   Flexible working hours and remote working
*   Annual performance bonus pay
*   Extensive opportunity to grow your career at an innovative FinTech

Ready to take on this challenge? Let’s talk! 🚀 Waiting for your CV: tatsiana.skarupich@coca.xyz

Cryptocurrency

Marketing strategies

Testing

Data analytics

FinTech

HTML/CSS

Growth

DApps

DeFi

Data

Team collaboration

Support

Ux writing

Communication Skills

Copywriting

Email campaigns

Messaging

A/B testing

Campaign planning

User journey mapping

Automation

Querying

Web3

СRM Activation and Retention Marketing Lead