Caramel Talent

Overview

Brand new opportunity to join a rapidly growing agency on a mission to revolutionise lead generation. Specialising in data-driven paid social campaigns, the agency focuses heavily on Meta Ads (Facebook/Instagram) while leveraging other channels like Google and LinkedIn.

 

The Role:

 

As a Paid Social (Meta Specialist), you will play a key role in driving the agency’s lead-generation efforts. Your responsibilities will include:

* Lead Gen & Campaign Management: Designing, executing, and optimising paid social campaigns, particularly on Meta Ads, to generate high-quality leads
* Analytics & Insights: Monitoring performance metrics (CPL, CPA, ROAS) using tools like Google Analytics to guide decision-making
* Client Collaboration: Participating in regular client calls to provide updates, insights, and strategic recommendations
* Scaling Strategies: Innovating with A/B testing and staying ahead of industry trends to maximise campaign impact
* Account Management: Managing client relationships and ensuring accounts are handled with care and professionalism

 

Requirements:

The agency is looking for someone who brings:

* Meta Ads Expertise: A proven track record of managing lead generation campaigns with advanced targeting and pixel tracking and omnichannel expertise of other platforms like LinkedIn, TikTok, etc
* Paid Social Experience: Several years of experience, preferably in an agency or performance marketing environment
* Data-Driven Approach: Strong analytical skills to interpret data and optimise campaign performance
* Communication Skills: Fluent in English with the ability to communicate complex insights
* Collaborative Spirit: A team-oriented professional with a passion for scaling success.

 

Salary: £30,000 - £37,500 per annum.

Location: Remote – Our preference is for candidates who are based in the UK

Benefits:

* Standard 20 days’ annual leave plus bank holidays.
* Opportunity to work remotely
* Early finish on Fridays
* Equipment

Lead generation

Paid social

Marketing strategies

Testing

Campaign management

Data analytics

Google Analytics

Performance marketing

Team collaboration

Data

Dynamic ads

LinkedIn

TikTok management

A/B testing

Management

Tracking pixel

Social media marketing

Project Insight

Communication Skills

Remote Work

Digital marketing

Paid Meta Specialist - Marketing Agency