Fullsteam is a leading payments and technology company acquiring software businesses to boost growth and profitability, supported by Aquiline Capital Partners in Auburn, Ala.

Fullsteam

It's fun to work in a company where people truly BELIEVE in what they're doing!

 

Fullsteam is a leading provider of vertical software and embedded payments technology dedicated to helping businesses flourish by providing their customers with seamless experiences. With a dynamic and growing team of over 1,900 employees, we are committed to driving innovation and delivering best-in-class software and payment solutions that empower small and medium-sized businesses across numerous industries. Our purpose is to help our customers grow their businesses and delight their customers. Join us and be a part of a forward-thinking company that values growth, excellence, and the success of our clients.

 

 

Fullsteam is searching for an experienced Marketing Director to lead marketing, with a focus on demand generation, for multiple business units selling vertical B2B SaaS solutions to mid-market and enterprise medical practice customers.

Working closely with Head of Marketing, Sales Teams, Product Organizations and others throughout Fullsteam, the Marketing Director will build out a world-class demand generation function to support revenue goals. They will also contribute to building and executing a successful, mid/long-term growth strategies.

This role will report to the Head of Marketing and work in close collaboration with the business unit’s functional leaders.

 

Primary Responsibilities:

* Manage and maintain the BUs marketing budget.
* Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies.
* Analyze sales numbers in comparison to the marketing budget in order to find which campaigns were most effective.
* Work with both the sales and marketing departments to develop successful strategies and campaigns that attract new customers and keep current clients.
* Collaborate with other executives to make high-level decisions regarding the budget and the direction of the company.
* Create and maintain a successful brand and image that attracts customers to the product or service.
* Develop marketing strategies for new products or services that comply with current company standards.
* Own and optimize all marketing channels. Adhere to a data-driven marketing approach, using previous performance and leading indicators to quickly adjust tactics and spend.
* Own relationships with marketing vendors and drive performance.
* Collaborate with management, sales, and product, to refine ICP and target customer segments, and adjust marketing tactics accordingly.
* Collaborate with sales to deliver and score leads and continually optimize the lead delivery process to balance quality, quantity, and ICP fit from all marketing channels.
* Collaborate with product and CS teams to build marketing and communications calendars and support new product and feature launches.
* Develop and execute short/mid/long-term marketing activities to build top/mid/bottom funnel pipeline to support revenue goals and increase market share.
* Aggregate and analyze KPI and performance data on a regular basis and provide weekly reporting, insights, and recommendations to leadership.
* Conduct market and competitive research and draw insights to optimize demand generation strategies that translate into results.
* Implement customer marketing initiatives to improve customer engagement and retention.
* Develop strategies and tactics to increase brand awareness both online and offline.
* Accurately forecast top of funnel pipeline and participate in planning and presentation sessions.

 

Skills & Competencies:

* B2B SaaS experience.
* Proven success in building and leading high-performing marketing functions in growth environments.
* Experience working with sales and product teams to take new products to market.
* Demonstrated track record of collaborating with sales teams to hit or exceed revenue goals.
* Experience managing external marketing vendors and agencies.
* Mastery at managing to KPIs that matter; obsession with leveraging data to inform strategy, optimize tactics, and deliver results.
* Experienced power-user of marketing automation and advertising platforms.
* Ability to communicate across all levels of an organization face-to-face and remotely.
* Ability to work effectively in a fast-paced, dynamic, matrixed environment.

 

Minimum Qualifications:

* Minimum of 5-8 years of marketing experience in B2B software targeting customers space, including small, mid-market, and enterprise.
* High competency in project and stakeholder management.
* Demonstrated ability to serve as a thought partner to help develop growth strategies as well manage tactical marketing operations on a day-to-day basis.
* Proven track record of success building and managing world-class marketing functions.
* Strong written, phone, and in-person communicator.
* Excellent analysis and problem-solving skills.
* Detailed, organized and results-oriented, with ability to effectively prioritize.
* Experience in the medical and wellness sector a plus.
* Travel as required by business needs.

 

Fullsteam supports an inclusive workplace that values diversity of thought, experience, and background. Fullsteam is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state, or local law.

Marketing strategies

Software Development

Growth

Support

Automation

Data

SaaS

Stakeholder management

Operations

Marketing operations

Research

Analysis

Internet Advertising

Marketing Automation

Forecasting

Digital advertising 

Data analytics

Lead generation

Brand marketing

Customer Care

Market research

Competitor analysis

Project management

Digital marketing

Product marketing

Performance Optimization

Marketing Director, Wellness (B2B Medical Practice Software + B2B Salon Software)