ATTN Agency

🚀About ATTN Agency

ATTN Agency _(pronounced Attention Agency)_ is a boutique, performance-driven digital marketing agency trusted by e-commerce and DTC brands looking to _scale profitably_. We specialize in full-funnel growth across Google, Meta, and emerging platforms — with a laser focus on ROAS, new customer acquisition, and incremental revenue.

 

We don’t just run ads. We build scalable systems for sustainable growth — and we’re selective about who we work with _and_ who we hire. If you’re obsessed with performance, welcome home.

 

The Role: Senior SEM / Digital Marketing Strategist

We’re seeking a Google Ads expert to take ownership of a portfolio of 5–8 high-growth e-commerce clients. This is a _hands-on_ role, focused on execution, optimization, and data-backed performance improvements.

 

You’ll be managing campaigns across Search, Shopping, PMax, YouTube, and Demand Gen — and expected to contribute insights, not just follow instructions.

 

✅ What You’ll Be Doing (Responsibilities)

🔧 Campaign Execution (60%)

* Build, manage & optimize Google Ads campaigns (Search, Shopping, PMax, YouTube, Demand Gen)
* Monitor pacing, budgets, and performance metrics
* Launch builds independently based on strategic direction

 

🧪 Testing & Channel Expansion (20%)

* Execute creative testing strategies provided by leadership
* Recommend audience, funnel, and landing page experiments
* Explore new platforms (Reddit Ads, Amazon DSP, CTV — nice to have)

 

📊 Optimization & Reporting (20%)

* Analyze ROAS, CAC, and incrementality with GA and Ads Manager
* Identify performance trends and optimization opportunities
* Support Director with key insights and performance updates

 

🤝 Client Collaboration

* Join monthly and/or bi-weekly client calls (not the main POC)
* Keep internal teams updated with performance summaries

 

🧠 What We’re Looking For (Qualifications)Must-Haves

✔ 5+ years experience in Google Ads (Search, Shopping, PMax, YouTube, Demand Gen)

✔ 5+ years overall in digital marketing, ideally e-commerce focused or revenue-performance driven

✔ Proven ability to scale campaigns profitably (ROAS or CAC targets)

✔ Experience managing accounts with $20K–$200K+ in monthly ad spend

✔ Proficient in Google Merchant Center, Google Analytics, and Excel/Sheets

✔ Deep understanding of DTC funnels and attribution

 

Nice-to-Haves

➕ Shopify familiarity

➕ Looker Studio / Tag Manager

➕ Attribution tools (Triple Whale, Northbeam, etc.)

➕ Experience with Reddit Ads, CTV, or Amazon DSP

➕ ClickUp / Slack collaboration tools

 

🧬 Who Thrives Here

* Curious → Always seeking better outcomes and smarter systems
* Accountable → Owns timelines and results, no hand-holding needed
* Performance-Obsessed → Focused on business impact, not just vanity metrics
* Self-Directed → Loves autonomy but communicates clearly
* Growth-Minded → Sees every campaign as a chance to learn and level up

 

💼 Client Snapshot

* 90%+ Shopify-based eCommerce clients
* 90% SMBs ($10M–$100M+ revenue), 10% enterprise ($100M–$1Billion+ revenue)
* Product price ranges from $10 to $1,500
* Multi-channel campaigns with a performance-first mindset

 

💰 Comp & Perks

💵 Competitive base salary (based on fit)

🎯 Performance-based incentives

🌴 Flexible PTO

🏡 Remote-first culture

🤝 Tight-knit, collaborative team

E-commerce

Digital

Marketing strategies

Digital marketing

Growth

Google ads

Testing

User acquisition

Shopify

Amazon

Analytics

Google Analytics

Looker

Team collaboration

Support

Search Engine

Purchasing

YouTuber

Google shopping

Excel

Google Sheets

Google Tag Manager

Amazon AMS

Slack

Sr. SEM/ Digital Marketing Strategist (E-Commerce)