UMI is a minimalist clothing brand born in tropical Asia: https://umi.store. We design refined, breathable garments for hot climates, crafted from natural fabrics that celebrate the female form through comfort, freedom of movement, and effortless sensuality. Our mission: to help women feel confident and irresistibly magnetic in their own skin.

In the near future we will expand our presence from Phuket, Thailand, to Bali, Indonesia, and look for a hands-on, analytical, and creative Marketing Director to drive both our strategy and day-to-day execution across digital and offline channels.

 

What You’ll Do 
1\. Strategy & Leadership

* Develop and own the overall marketing plan based on our approved communication strategy (“Confidence is the new sexy”), ensuring alignment with sales goals.
* Use data-driven insights (sales analytics, e-commerce metrics, ROI tracking) to refine brand positioning and messaging.
* Set and manage marketing budgets (including media spend, influencer costs, offline activations), balancing ROI with brand-building.

 

2\. Digital Marketing & SMM

Lead social media (Instagram, Facebook, TikTok) with a focus on aesthetics, storytelling, and community-building:

* Oversee the entire SMM process — from strategy to execution — personally handling day-to-day tasks (posting, audience engagement, influencer outreach).
* Coordinate with content creators (who follow your briefs) to ensure each post reflects our brand pillars: eye-catching, inspiring, atmospheric, and engaging.
* Supervise the targetologist (paid ads specialist), guiding budgets and audience targeting on META, Google, and retargeting funnels to drive online sales.
* Maintain consistent content calendars, shape visuals and copy, and ensure all social media efforts align with overall brand goals.

 

3\. Offline Activations & Cross-Promo

* Plan and execute pop-up events, plug-in collaborations, brand ambassador partnerships, and cross-promos with lifestyle businesses that match UMI’s tropical, confident vibe (cafés, spas, yoga studios, beach clubs, etc.).
* Ensure consistent POS materials, storytelling displays, and offline brand experiences that echo our minimalism and sensual aesthetic.
* Build relationships with local partners in Phuket, Bangkok, and Bali to increase brand visibility and relevancy.

 

4\. Influencer & UGC Programs

* Identify and negotiate with English-speaking influencers in Thailand and Bali who align with our brand values.
* Launch UGC campaigns that encourage followers to share their tropical lifestyle moments featuring UMI pieces.

 

5\. Analytics & Reporting

* Track and analyze key marketing metrics (CAC, ROAS, engagement, conversion rates, sales volumes).
* Provide regular performance reports to founders; pivot strategies based on data-driven insights.
* Continuously optimize both online and offline tactics to meet or exceed revenue targets.

 

6\. Collaboration with Founders

* Maintain open communication with the brand’s founders, aligning on product launches, new collection strategies, and market expansion steps.
* Offer creative and operational leadership, bridging the gap between big-picture vision and hands-on implementation.

 

Who You Are

* Proven track record of successfully growing fashion brands (minimum 3+ years in an executive-level marketing role).
* Mandatory experience in e-commerce: comfortable analyzing sales funnels, conversion metrics, and online marketing platforms.
* Hands-on social media leader: you can plan a campaign, direct a content shoot, and also jump in to post or analyze metrics yourself.
* Strong analytical & strategic mind: you love turning data into insights and actionable tactics.
* Eye for aesthetics: you appreciate minimalism, refined design, and the subtle art of showcasing sensuality without clichéd or pushy visuals.
* Location (important): physically based in Thailand (Phuket/Bangkok) or Bali to engage with local partners and events.
* Excellent English written and spoken communication skills.
* Proactive, entrepreneurial, and excited about shaping a brand’s international growth.

What We Offer

* Base salary + percentage of sales: We believe in aligning incentives and sharing success.
* Opportunity to shape an emerging fashion brand’s trajectory in Asia’s most vibrant tropical destinations.
* Creative freedom to express and enhance UMI’s brand DNA: minimalism, female confidence, and tropical inspiration.
* Flexible work environment: You’ll collaborate with a small, warm-hearted team that values individual contributions.

Marketing strategies

Express.js

E-commerce

Data

Communication Skills

Growth

Social media marketing

Data analysis

Content development

Influencer marketing

Event planning

Brand strategy

Community Building

Performance analytics

Resource management

Audience building

Team collaboration

Visual design

Salesforce

ROI analysis

Conversion tracking

Internet marketing

Marketing Director (Fashion & E-commerce) — UMI (Remote − Based in Bali or Thailand)