Logix Brands Ltd.

The Company

 

Form Solutions is a leading expanded polystyrene manufacturer. A privately held company, it’s offices and 120,000 sq ft manufacturing facility are in Cobourg, Ontario.

 

In addition to other product offerings, the company manufactures, markets and sells Element ICF (www.ElementICF.com) and Heat-Sheet Radiant Floor Panels (www.Heat-Sheet.com) to the eastern Canadian and USA markets through building material retail channels. Both products are market leaders in their respective building material categories.

 

Form Solutions (www.FormSolutions.ca) is an owner and member of the Logix Brands consortium (www.LogixBrands.com).

 

The Opportunity

 

The Director of Sales & Marketing at Form Solutions plays a critical role in driving the company's revenue growth, brand awareness, and market positioning. This is a full-time employment position. You will work from your home office but will be expected to attend numerous meetings in-office. This position will likely involve 40% – 50% travel to locations in Canada and USA.

 

Below are the core responsibilities:

Sales Responsibilities (70% Focus):

Sales Strategy Development:

* Develop and implement comprehensive sales strategies aligned with the company’s overall business goals.
* Identify target markets and key customer segments.

 

Revenue Growth:

* Set and achieve sales targets, quotas, and forecasts.
* Monitor sales performance and adjust strategies to meet or exceed revenue goals.

 

Sales Team Management:

* Recruit, train, and lead the sales team. You will have seven direct reports.
* Set performance metrics, conduct regular performance reviews, and provide ongoing coaching.

 

Customer Relationship Management:

* Develop and maintain strong relationships with key clients and stakeholders.
* Ensure customer satisfaction and loyalty through consistent follow-ups and addressing client concerns.

 

Market Analysis:

* Conduct market research to understand customer needs, competition, and
*  industry trends.
* Utilize insights to refine sales strategies and identify new opportunities.

 

Sales Operations:

* Oversee the sales operations, including CRM systems, sales processes, and reporting.
* Collaborate with the finance department on pricing strategies and sales budgeting.

 

Marketing Responsibilities (20% Focus):

Marketing Strategy Development:

* Create and execute comprehensive marketing plans that align with business objectives.
* Define and manage the marketing budget to optimize ROI.
* The primary marketing focus will be trade and home shows, point-of-sale marketing at retail locations and job sites, and contributions to the Logix Brands social media marketing programs.

 

Brand Management:

* Oversee brand positioning, ensuring consistency across all channels and materials.
* Develop strategies for enhancing brand visibility and reputation.

 

Content Creation & Management:

* Assist in the creation of marketing content, including brochures, websites, blogs,
* and video content.
* Ensure messaging is clear, consistent, and aligned with brand values.

 

Lead Generation:

* Develop and implement regional and local strategies for generating high-quality leads.
* Collaborate with the sales team to nurture leads and convert them into customers.

 

Market Research & Analysis:

* Conduct market research to understand consumer behavior, market trends, and competitive landscape.

 

Partnerships & Alliances:

* Identify and establish strategic partnerships and alliances to enhance marketing efforts and expand market reach.

 

Cross-Functional Responsibilities (10% Focus):

Collaboration with Other Departments, and with other Consortium Partners:

* Work closely with production, customer service and finance teams to ensure alignment on company objectives and initiatives.
* Collaborate with Logix Brands support personnel and the sales and technical teams of our consortium partners.

 

Reporting & Analytics:

* Regularly report on sales and marketing performance to the executive team.
* Utilize data to measure the effectiveness of strategies and make data-driven decisions.

 

Budget Management:

* Manage and allocate resources efficiently.
* Ensure that all activities are cost-effective and within budget.

 

Innovation & Continuous Improvement:

* Stay informed about the latest industry trends, technologies, and best practices.
* Continuously seek ways to innovate and improve sales and marketing processes.

 

Compensation Package

 

Base Salary - Up to $150,000 per annum, depending upon qualifications and experience

 

Bonus \-           Up to $45,000 per annum, based upon the attainment of annual sales targets

 

Benefits -        Company cell phone and laptop computer provided

                         Vehicle mileage allowance of $0.70/km paid

                         Reimbursed for approved travel, meals and accommodation expenses

 

Candidate Profile & Qualifications

 

·       You pursue excellence with humility. You deliver what you promise.

·       You are an independent, self managing professional with a talent for analytical thinking and problem solving.

·       At least 10 years of experience in building material sales. A track record of exceptional growth and performance.

·       Successful sales management experience – managing a sales staff of at least 3.

·       A Sales Hunter and Farmer mentality – a track record of landing significant deals from unexpected places while managing and developing existing accounts.

·       Able to effectively deliver presentations to large audiences.

·       Strong technical aptitude for residential and light commercial construction.

·       Insulated Concrete Form construction experience is a bonus.

Marketing strategies

Research

Manufacturing

Market research

Growth

Problem solving

Operations

Brand positioning

Website content

Social media marketing

Support

Data

Strategy Development

Growth strategy

Sales enablement

Marketing operations

Brand marketing

Content management

Lead generation

Partnership marketing

Analytics

Resource management

Innovation

Critical Thinking

Management

Technical training

Director of Sales And Marketing