laiout

Full ownership - First marketing hire - Demand-gen and content creation focus - Remote possible

 

_Do you want to define a startup’s voice and build its growth engine from scratch?_

_Are you excited to make a measurable impact in a fast-growing B2B SaaS company?_

_Does the idea of being the first marketing hire - owning both strategy and execution - sound like your ideal next step?_

…then this could be your career-defining opportunity!

 

laiout is the world’s first and only fully automated architectural design tool for floor planning, generating custom layouts in seconds instead of weeks, while delivering critical data on costs, carbon emissions, and efficiency. With clients in 34+ countries generating over 4 million m² of floor plans every month (!), our momentum is accelerating - and we’re just getting started. We already work together with the world's biggest brands in our industry and more are joining every week.

 

We’re now looking for a Founding Marketing Manager to join us and build our marketing function from the ground up.

 

A Bit About Us

We’re a passionate team of architects, physicists, and engineers backed by industry-leading investors and advisors. We’ve partnered with major real estate and architecture firms to make office planning efficient, sustainable, and data-driven.

 

As we scale, we’re seeking people who are ambitious, creative, and ready to make an outsized impact.

 

What You’ll Do

This isn’t about maintaining status quo marketing. As our Founding Marketing Manager, you’ll architect, execute, and iterate on the programs and brand that drive real growth.

 

You will:

* Run demand generation & lead acquisition campaigns - both inbound (content, SEO, partnerships) and outbound (email, LinkedIn, events) - and collaborate with sales to build and optimize our lead funnel.
* Own our content & communication strategy: Identify and prioritize channels (LinkedIn, blog, case studies, events, podcasts, etc.) and create high-impact content that educates, engages, and converts.
* Organize events: Plan and execute digital and in-person events - from webinars to customer workshops and industry meetups.
* Continually refine laiout’s positioning, value proposition, and messaging for each customer segment, working directly with founders and early customers.

 

Who You Are

You’re not just any marketer – you’re a builder. You want to put your fingerprints on a fast-scaling startup and see your work drive real company outcomes.

* 3–7 years of experience in high-value B2B SaaS marketing, ideally as an early marketing hire or “full-stack” generalist.
* AI-first approach: You actively use AI tools to boost productivity and are always looking for new ways to leverage them.
* You love the challenge of building from zero: You’re a self-starter who enjoys developing new channels, running experiments, iterating quickly, and learning directly from customer feedback.
* You’re equal parts strategic and hands-on: You can craft a messaging framework, design a campaign, write compelling copy, and analyze what’s working – all in the same week.
* You have a bias for action and are comfortable with ambiguity, making decisions with imperfect information.
* Fluent in English (written and oral); additional European languages are a plus.
* Right to work in Norway/EU/EEA.

 

You’ll thrive here if you’re ambitious, self-driven, and excited to turn vision into traction. You’re motivated by impact, eager to learn, and ready to help shape not just our marketing – but our company.

 

What’s in It for You?

At laiout, you won’t just market a product - you’ll build the foundation for a brand and go-to-market strategy that shapes an industry.

* Fully remote role with flexible working hours and a European timezone focus.
* Competitive compensation including salary, equity, and performance incentives.
* Genuine ownership: You’ll shape our brand, our voice, and our go-to-market from day one.
* Accelerated career growth: As our first marketing hire, you’ll set the stage to build and lead our marketing function.
* Annual company off-sites in top European locations.
* A collaborative, ambitious, and supportive team.

 

Our Process

We value your time and aim for a fast and transparent hiring journey:

1. Apply via LinkedIn with:
2. Your CV
3. A 1-minute video introducing yourself and answering: Why do you want to build laiout’s marketing engine from scratch? What’s one B2B campaign you admire (and why)? _(No fancy production needed - just record on your phone)_
4. Intro Call (30 min): A relaxed chat to get to know each other and share context on your experience and what excites you about laiout.
5. Deep Dive Call (30 min): A conversation with another team member - expect a short, practical exercise to see your thinking in action and discuss real marketing challenges.
6. Decision: If there’s a mutual fit, we move quickly to offer.

 

Ready to shape the future of office space and make your mark as a founding marketer?

 

Apply now and let’s build something remarkable together! Questions? Email simon@laiout.co.

Marketing strategies

Growth

Data

Architectural Design

Communication Skills

Case studies

SaaS

Foundation

Digital

B2B marketing

Content marketing

Email campaigns

LinkedIn

Event planning

Customer Care

Lead generation

Digital marketing

Brand strategy

Messaging

Campaign planning

Copywriting

Data analysis

Growth Marketing

Partnership marketing

Founding Marketing Manager