Mappa

Job Description: Marketing Strategy and Growth Specialist - Early Stage Startup

Role Overview:

We are looking for a dynamic and experienced Marketing Strategy and Growth Specialist to join our early-stage startup. This role will be essential in shaping and executing our marketing strategy as we scale our operations. The ideal candidate will have experience in building marketing strategies from the ground up, with a focus on growth, brand positioning, and user acquisition. As the Marketing Strategy and Growth Specialist, you will lead the marketing efforts and work closely with the leadership team to drive the company's growth. This is a hands-on role in a fast-paced environment, and we are looking for someone ready to take on a leadership position in a growing organization.

Key Responsibilities:

* Marketing Strategy: Develop and implement comprehensive marketing strategies to drive brand awareness, customer acquisition, and long-term growth.
* Team Leadership: Lead and expand a small but growing marketing team. Provide guidance, mentorship, and structure for the team’s development.
* Brand Positioning: Shape and define the company's brand voice, values, and messaging across all touchpoints to ensure consistency.
* Campaign Management: Oversee the planning, execution, and optimization of digital marketing campaigns across multiple channels (social media, email, SEO, paid ads).
* Growth Initiatives: Design and lead growth initiatives aimed at expanding the user base, including paid and organic marketing efforts.
* Analytics & Reporting: Use data-driven insights to measure campaign performance, adjust strategies, and achieve KPIs.
* Collaboration: Work closely with the product, sales, and operations teams to align marketing strategies with business goals and product development.

Skills and Requirements:

* Proven experience in marketing leadership roles within early-stage startups or growing companies.
* Strong background in digital marketing, including social media, content marketing, SEO, email marketing, and paid media.
* Hands-on experience with growth strategies, especially in customer acquisition and engagement.
* Ability to create and execute marketing campaigns that align with business goals.
* Analytical mindset with the ability to track, measure, and optimize marketing performance.
* Strong leadership and communication skills.
* Passion for building brands and creating a lasting impact in a growing organization.
* Fluent in English (minimum B2 level).

Compensation:

* Base Salary: USD $2,000 per month.
* Bonus Structure: Performance-based bonuses tied to KPIs and company growth.

Marketing strategies

Growth

User acquisition

Operations

Digital

Digital marketing

Brand positioning

Content marketing

Email campaigns

Paid media

Social media content

Communication Skills

Growth strategy

Social media marketing

Analytics

Campaign management

Leadership

Data analytics

Performance Optimization

Customer Care

Executive alignment

English spoken

Especialista en Estrategia de Marketing y Crecimiento