Fella & Delilah Health

About Embedded Medical 
 
Embedded is the AI-powered Operating System for Consumer Healthcare. We are the engine for non-healthcare entities to launch, run, and grow their own consumer telemedicine brand — launch in minutes, not months. Brands choose among the modularized components that make up a digital clinic, with the no-code operating system functioning as the glue that seamlessly holds the components together. We’re starting with a focus on GLP-1 medications for weight loss in the US. 
 
GLP-1 medications are a f\*ing big deal. We’re in a remarkable & rapid period of change which will radically reshape the patient & cash flows in the healthcare system. 
 
Our mission is to accelerate the global take-up of GLP-1 medications to help solve obesity worldwide by building an AI-powered, consumer-led global healthcare system. We’re building the infrastructure to have served 100 million patients worldwide by the end of 2034. In so doing, we have the opportunity to become the world’s first trillion dollar healthcare company: the operating system for any non-healthcare entity to seamlessly offer consumer-led healthcare, globally. 
 
We’ve grown >1000x since Aug 2021, >200x since Aug 2022, >20x since Aug 2023. We’ve just hit $70M ARR, grown >2000x since Aug 2021, fast approaching 20,000 active subscribers, and we’ve been cashflow positive for the last 21mo. lots going on! 
 
Almost all of this has so far been through our main D2C brand Fella. Embedded is still new. 
 
We’re a young startup and we’re just getting started. This is still Day 1 and all our work is ahead of us. 
 
You can read more about working at Embedded here: Working at Embedded Medical https://fella.notion.site/Working-at-Embedded-Medical-5b5c0a584af44de78ac7fb9b2cf8d993 
 
We're backed by top healthcare & consumer investors: 
 

* Y Combinator
* Global Founders Capital — backed Facebook, Slack, LinkedIn, Revolut, Rocket Internet
* AngelList Early Stage Fund (backed by Naval Ravikant)
* BrandProject (venture-builder behind 2 unicorns)
* The founders of Indeed, Curative (unicorn), Alan (unicorn), Kaia Health (>$300mil valuation), Vouch Insurance (>$500mil valuation), Not Boring (Packy McCormick) 
 
 

The Opportunity as Product Designer 
 
You’ll be taking the lead on product design at Embedded Medical. 
 
This is a founding role, so you’ll be setting the direction and shaping the product experience from the ground up. You’ll be responsible for redesigning the web app and leading the design of our native app, which is currently in development. 
 
The work starts and ends with the user & what happens in between is yours to shape. You’ll own the function fully. That means defining the experience, prototyping, testing, and working closely with product and engineering to keep shipping. We really do believe that artists ship and you are an artist. 
 
You’ll report directly to our Head of Product and Operations (Ben Dowdle), and work closely with engineering, ops, and data. On any given week, you might be syncing with engineers in Kosovo, reviewing support feedback from the ops team, or refining designs that help reduce the thousands of user messages we get each week. The product has grown fast without design input — your role is to bring clarity, logic, and care into everything we ship moving forward. 
 
This is a full-time remote role. We’re async-friendly and flexible on hours, though some overlap with UK or US time zones is helpful for staying in sync with the team and clients. 
 
Key Responsibilities 
 
_Straight away: 
 
_

* Redesign the core web app experience to improve flow, navigation, and clarity across existing features
* Identify where users are getting stuck or confused and propose clear, practical design solutions
* Turn support feedback, team input, and product data into actionable UX improvements
* Create wireframes, prototypes, and final UI designs that make complex tasks feel simple
* Make the product easier to navigate and understand so users always know where they are and what to do
* Work closely with engineering and ops to move fast and ship improvements continuously 
 
 

_In the future: 
 
_

* Lead the design of our native app from scratch from early concepts through to launch
* Define the structure, interaction patterns, and visual language of the mobile experience
* Build and maintain a simple design system to support visual and functional consistency across platforms
* Bring structure to design at Embedded helping us move faster while raising the overall quality of what we ship. 
 
 

Need to have 
 


* Experience - You’ve spent 5+ years designing digital products, ideally both web and mobile. You don’t need healthcare experience. What matters is that you’ve designed real things used by real people.
* Self-direction - You don’t wait for instructions. You take ownership, find the problem, design the solution, and move it forward. You’re confident running your own process and making decisions without needing constant input.
* Artists ship - You’ll take UX and UI from idea to launch. You’ll ensure we ship on time. Under you, everything runs smoothly from flow to final interface.
* Craft - You have strong visual and interaction design skills. You care about clarity, flow and consistency — not just how things look, but how they work. You’re confident in Figma and can take a project from early concepts through to final files.
* Communication - You explain your thinking clearly — in writing, async updates, or live calls. You know how to ask the right questions, give and receive feedback, and keep things moving even when direction isn’t crystal clear.
* Portfolio - You have a portfolio that shows how you think. We want to see your process, how you approached a problem, what you explored, and how your work improved the experience. 
 
 

Nice to have 
 

* Creative foundation - You studied design, computer science, or a related creative field or picked up the equivalent depth of thinking along the way.
* Healthcare context - You’ve worked on products in or around healthcare.
* Technical awareness - You don’t need to write code, but you’re comfortable working with engineers and thinking through implementation. You understand the basics of CSS, HTML, and JavaScript and know how to design with constraints in mind. 
 
 

Our cultural standards 
 
These are the core cultural standards to which we hold ourselves & our team members at Fella: 
 

* Belief in the mission: We will have served 10 million patients by the end of 2028 and we transform the life of most patients who join. We have a lot of work to do. We are obsessed with our patients and are dedicated to the mission.
* Unwavering integrity: We are at the frontier, so we often live in ambiguity with no trodden path. When we can’t look to others for guidance, we must maintain impeccable ethics and unwavering integrity.
* Only the paranoid survive: Bad sh\*t is coming. By joining us, you’re choosing to sail straight towards the storms with unhesitating conviction. However much we’ve already done, however far we’ve already come — it’s still Day 1 and all our work is ahead of us.
* Your life’s work: This will be your most challenging, most rewarding role of your life. You’ll be shocked how capable you are & how much you can achieve.
* If we’re average we fail: We are only interested in “insanely great”, a focus on the quality of our execution that in everyday life would be considered pathological. We have a dedication to excellence and reject incompetence.
* Commitment to candor: That which can be destroyed by the truth should be. You get full transparency from the company and the company expects full transparency from you. We never say anything about someone that we wouldn’t say to them directly. We give feedback with love and do not need to protect people from fleeting physical sensations.
* A maniacal sense of urgency: We execute at an intensity that most people think is impossible. Speed is critical and we need things done yesterday. We all work very hard and in such a competitive world there really is no other way to win.
* Enduring frugality: We are frugal. We hate being wasteful and we are anti-luxury. A culture of cheapness keeps us young. We spend our cash wisely & carefully — in a way that would make our grandmas proud.
* Bulldozing barriers: The world is malleable and we shape it. We truly believe this and act accordingly. We are relentlessly resourceful and are at the mercy of no-one but ourselves.
* Keep your head down: We’re boring people doing exciting work. We don’t chase short-term status — we ignore short-term dopamine hits and focus on what matters. Outsiders will underestimate us and we revel in that.
* The power of focus: We live in a world of power laws and we cannot overestimate the unimportance of practically everything. Know your One Thing, and nail it. 
 
 

🎯 _“You just build a f_ing amazing experience. Make each step amazing. Make every decision in the long term interest of the customer. Give the customer massively more value than you take.” 
 
Compensation & Benefits 
 


* Compensation: $40k/yr - $80k/yr total compensation (salary + equity)
* Vacation: generous time-off with a yearly minimum
* Remote: our team is fully distributed across the world and functions fully remotely
* Healthcare: comprehensive medical insurance (private health insurance)
* Professional development: budget for books, courses, coaching ($600/yr)
* Personal wellness: budget for gym, health apps ($600/yr)
* Equipment: WFH gear provided as needed, inc Macbook (>$1000)
* What are we missing? We're still early so you get to shape our culture. 
 
 

How to apply 
 
Apply to this job on Ashby and be sure to include the ff: 
 

* your CV/resume
* your portfolio

Embedded Systems

Wireframing/prototyping

Digital

Web Development

Product design

Support

Testing

Operations

Web App design

Ux writing

Infrastructure

Data

Functional progamming

CSS3

HTML/CSS

JavaScript

Figma

Foundation

Communication Skills

UX design

UI design

Advance prototyping

User Research

Interaction Design

Visual design

Mobile App Design

Web Design

Design Systems

User Testing

User Interface Engineer

Agile

Collaborative Tools

Critical Feedback

Data analysis

Problem solving

Creative Development

Product Designer at Embedded (Remote, $40k/yr - $80k/yr inc equity)