McDonald’s is the world’s leading global foodservice retailer with over 37,000 locations in over 100 countries.

McDonald's Corporation

McDonald’s, the world’s largest restaurant chain and one of the most iconic and influential brands globally, has Marketing at the heart of its growth strategy. In Switzerland, 184 restaurants are operated by 41 independent franchisees, forming a strong and entrepreneurial network in which, the focus is on people and innovation. To cover a maternity leave and join our dynamic Digital Marketing team, we are looking for a 
 
Marketing Consultant 100% (fixed-term Contract, 01.07-31.12.2025) 
 
As one of the top three advertisers in Switzerland, our marketing team stands is one of the most talented teams in Switzerland executing multiple campaigns across the year activated on all media and owned channels. We strive for excellence in everything we do, with a strong focus on delivering meaningful business impact. 
 
This role is part of the broader Corporate Marketing department, which includes over 15 team members. You will be joining the Digital Marketing team, responsible for the marketing and commercial performance of our digital channels, including our mobile app, CRM, loyalty program, and value propositions. This role will allow you to work across a multitude of campaigns serving the entire Swiss population. Your stakeholders will include the Wider marketing teams., aagencies, Business and Consumer Insight team, Technology team, Operations, Franchisees and respective forums. 
 
You Will Have The Following Duties And Responsibilities 
 


* Support the (interim) Marketing Manager in developing the annual digital marketing strategy, along with channel plans across paid media, PR and CRM, and have that approved across a number of key franchisee facing stakeholder forums such as the Marketing Committee.
* Work closely with our agencies to brief in the plan with clarity and the appropriate customer insights.
* Lead the development of media strategies and plans against agreed programmes working with the media agency
* Support the development of all campaign related ATL creative (TV, radio, press, outdoor, mobile and online) and technical supervision of photography. This includes BTL creative, corporate website and internal communication against agreed marketing programmes
* Develop clear success criteria, including performance reporting that allows for quick decisioning to optimise the plan vs business and marketing objectives.
* Lead critical time paths for on-time delivery of all initiatives.
* Commit to timely reviews of campaigns once they complete, and input learnings into subsequent planning sessions.
* Demonstrate best in class communication, exceptional presentation skills and strong internal 
 
 

relationships and system practices. 
 

* Take ownership for given projects and display genuine initiative, drive, and passion for these projects; and communicate an understanding of the role that each programme plays within the whole McDonald's system.
* Demonstrate a real understanding of the McDonald's business and firm grasp of business numbers in all presentations, planning and implementation of briefs. 
 
 

To be successful in this role, we believe you need to be/have: 
 


* Minimum 5 yrs marketing experience
* Fluent in English
* Experience in a large marketing organization; global or multi-brand exposure is a plus
* Broad marketing background with a strong grasp of digital channels
* Proven track record in managing end-to-end campaigns for major brands (Retail/FMCG preferred)
* Strong project management, analytical skills, and attention to detail
* Commercially savvy with solid understanding of Marketing KPIs
* Collaborative team player with leadership and mentoring experience
* Passionate about creative excellence and building brand platforms
* Creative thinker and problem solver with a proactive mindset
* Excellent communicator, able to influence and drive cross-functional projects
* Comfortable multitasking in a fast-paced environment
* Proficient in Microsoft Word, Excel, and PowerPoint 
 
 

We provide a stimulating and diverse working environment! 
 
With Us, You Get The Following Benefits 
 


* Flexible working: the ability to work remotely to achieve the best possible balance between work and private life. Teleworking is possible. Working hours are flexible in agreement with the leader, taking into account business and individual needs.
* Employee well-being: contributions to wellness activities.
* Attractive discounts in our restaurants and food for employees.
* Program packed with exclusive discounts on our partner platform, corporate benefits. 
 
 

Do you think you fit this description? 
 
We’d love to meet you! Send us your application online now.

Marketing strategies

Project management

Digital

Digital marketing

Support

Communication Skills

Problem solving

Paid media

Website content

Operations

Multitasking

Media planning

Campaign management

Analysis

Microsoft Word

Excel

PowerPoint

Creative Development

Marketing analysis

Team collaboration

Presentations

Brand marketing

Ecommerce marketing

Marketing Consultant 100% (fixed-term Contract, 01.07-31.12.2025)