The Mount Sinai Health System is a hospital network in New York City.

Mount Sinai Morningside

Description 
 
Position Title: 
 
Digital Marketing Manager-HSO Digital and Social Media-Mount Sinai Hospital-Remote-Full Time-Days 
 
Position Summary: 
 
The Digital Marketing Manager must have a strong understanding of the web and digital marketing strategies and tactics that drive customer acquisition. He/she must be able to own the development, implementation and execution of digital marketing efforts to promote the Mount Sinai Health System's services, enhance visibility, and increase patient appointments. This individual will work closely with internal stakeholders, external vendors, and cross-functional teams to create and execute data-driven campaigns that align with the Health System’s strategic goals and strengthening its reputation as preeminent in the areas of health care, medical education, and scientific research. 
 
Responsibilities 
 


* Project Management and Stakeholder Relationships

* Build and maintain effective working relationships with departments throughout the Mount Sinai Health System.

* Serve as the primary point-of-contact between the Digital Marketing Department and service lines providing strategic guidance and leading day-to-day project management and workflow.

* Performs the overall day-to-day management of multiple projects to ensure that project objectives are achieved within time/cost/quality constraints.
* Responsible for project documentation including project plans and status reports.
* Collaborate closely with other teams within the Digital Marketing (Search Engine Optimization, Data & Analytics, Email Marketing, Content Management, and Social Media) and larger Central Marketing team to provide 360-degree marketing and communication services for services areas.
* Digital Marketing Campaigns

* Develop and implement comprehensive, targeted, digital campaigns to support Hospital or service line business objectives ensuring they are in line with the larger Health System’s mission, priorities and goals.

* Partner with Mount Sinai’s agency partners and stakeholders to develop, implement, track and optimize digital marketing campaigns to drive traffic and conversions.

* Campaigns may include pay-per-click (PPC) campaigns, programmatic and retargeted display ads, and social media ads
* Use analytics tools (e.g. Tableau and Marchex Dashboards) to track and report on campaign performance

* Provide insights and analysis on all campaign key performance indicators (KPIs) and performance metrics
* Manage campaign performance reports and share results with leadership regularly

* Manage budget associated with digital marketing campaigns for assigned areas

* Website Management

* Collaborate with colleagues throughout the Health System to ensure digital marketing best practices are being implemented on the website, templates and navigations are providing an ideal user experience
* Work with stakeholders and internal editorial team to translate basic science, clinical, and education news into compelling content for website and other digital properties.
* Edit and optimize website components (copy, page title/descriptions, and site architecture) to increase natural search engine rankings and drive strategic goals and messaging for service lines and departments.
* Partner with the creative team to ensure the website highlights the breadth of diversity within the health system – in who we are and who we serve.

* Training and Compliance

* Stay ahead of industry trends by maintaining a thorough understanding of best practices, new tools, relevant industry benchmarks, and KPIs.
* Ensure all digital marketing activities comply with healthcare regulations (HIPAA). 
 

This serves as a guideline for the role and is not an exhaustive list. Additional duties may be assigned to achieve the Health System’s objectives. 
 
Qualifications 
 
Education Requirements 
 


* BA/BS degree in Marketing, Digital Marketing or related field, or equivalent work experience required. 
 
 

Experience Requirements 
 


* Seven plus years of demonstrated work experience in -advertising, marketing communications, or related field
* Experience in health care marketing is a plus
* Strong sense of urgency and ability to manage details while responding to changing priorities and feedback
* Excellent written and verbal communication skills
* Strong understanding of SEO, SEM, display, paid social, and other marketing tactics
* Experience in developing, writing, and presenting integrated marketing strategies
* Demonstrated experience conceptualizing and executing successful marketing campaigns 
 
 

Minimum Computer Skills 
 


* Advanced computer skills and proficiency in Microsoft Word, Excel, PowerPoint, and Outlook 
 
 

General Skills 
 


* Demonstrated project management skills including planning, scheduling, meeting deadlines, and working with team members and outside vendors to complete projects on time and within budget.
* Ability to thrive in a fast-paced, high-energy environment
* Ability to set priorities along with a sense of urgency
* Ability to extract meaning and suggest strategic action items from data and metrics
* Innovative and creative thinking balanced with practical big-picture thinking
* Organized and meticulous attention-to-detail with strong tactical execution and an overall passion for continual improvement
* Reliable self-starter with strong creative thinking, analytical problem-solving, as well as decision-making and interpersonal skills
* Strong project management skills and experience
* Consultative and collaborative style with a results-driven approach
* Ability to influence and manage change in a positive and collaborative manner 
 
 

Compensation Statement 
 
The Mount Sinai Health System (MSHS) provides salary ranges that comply with the New York City Law on Salary Transparency in Job Advertisements. The salary range for the role is $79,720.00 - $119,580.00 Annually. Actual salaries depend on a variety of factors, including experience, education, and operational need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits. 
 
Non-Bargaining Unit, 565 - HSO Digital and Social Media - MSH, Mount Sinai Hospital 
 
Employer Description 
 
Strength through Unity and Inclusion 
 
The Mount Sinai Health System is committed to fostering an environment where everyone can contribute to excellence. We share a common dedication to delivering outstanding patient care. When you join us, you become part of Mount Sinai’s unparalleled legacy of achievement, education, and innovation as we work together to transform healthcare. We encourage all team members to actively participate in creating a culture that ensures fair access to opportunities, promotes inclusive practices, and supports the success of every individual. 
 
At Mount Sinai, our leaders are committed to fostering a workplace where all employees feel valued, respected, and empowered to grow. We strive to create an environment where collaboration, fairness, and continuous learning drive positive change, improving the well-being of our staff, patients, and organization. Our leaders are expected to challenge outdated practices, promote a culture of respect, and work toward meaningful improvements that enhance patient care and workplace experiences. We are dedicated to building a supportive and welcoming environment where everyone has the opportunity to thrive and advance professionally. Explore this opportunity and be part of the next chapter in our history. 
 
About the Mount Sinai Health System: 
 
Mount Sinai Health System is one of the largest academic medical systems in the New York metro area, with more than 48,000 employees working across eight hospitals, more than 400 outpatient practices, more than 300 labs, a school of nursing, and a leading school of medicine and graduate education. Mount Sinai advances health for all people, everywhere, by taking on the most complex health care challenges of our time — discovering and applying new scientific learning and knowledge; developing safer, more effective treatments; educating the next generation of medical leaders and innovators; and supporting local communities by delivering high-quality care to all who need it. Through the integration of its hospitals, labs, and schools, Mount Sinai offers comprehensive health care solutions from birth through geriatrics, leveraging innovative approaches such as artificial intelligence and informatics while keeping patients’ medical and emotional needs at the center of all treatment. The Health System includes more than 9,000 primary and specialty care physicians; 13 joint-venture outpatient surgery centers throughout the five boroughs of New York City, Westchester, Long Island, and Florida; and more than 30 affiliated community health centers. We are consistently ranked by U.S. News & World Report's Best Hospitals, receiving high "Honor Roll" status, and are highly ranked: No. 1 in Geriatrics, top 5 in Cardiology/Heart Surgery, and top 20 in Diabetes/Endocrinology, Gastroenterology/GI Surgery, Neurology/Neurosurgery, Orthopedics, Pulmonology/Lung Surgery, Rehabilitation, and Urology. New York Eye and Ear Infirmary of Mount Sinai is ranked No. 12 in Ophthalmology. U.S. News & World Report’s “Best Children’s Hospitals” ranks Mount Sinai Kravis Children's Hospital among the country’s best in several pediatric specialties. The Icahn School of Medicine at Mount Sinai is ranked No. 11 nationwide in National Institutes of Health funding and in the 99th percentile in research dollars per investigator according to the Association of American Medical Colleges. Newsweek’s “The World’s Best Smart Hospitals” ranks The Mount Sinai Hospital as No. 1 in New York and in the top five globally, and Mount Sinai Morningside in the top 20 globally. 
 
Equal Opportunity Employer 
 
The Mount Sinai Health System is an equal opportunity employer, complying with all applicable federal civil rights laws. We do not discriminate, exclude, or treat individuals differently based on race, color, national origin, age, religion, disability, sex, sexual orientation, gender, veteran status, or any other characteristic protected by law. We are deeply committed to fostering an environment where all faculty, staff, students, trainees, patients, visitors, and the communities we serve feel respected and supported. Our goal is to create a healthcare and learning institution that actively works to remove barriers, address challenges, and promote fairness in all aspects of our organization. 
 
Compensation 
 
The Mount Sinai Health System (MSHS) provides salary ranges that comply with the New York City Law on Salary Transparency in Job Advertisements. The salary range for the role is $79720 - $119580 Annually. Actual salaries depend on a variety of factors, including experience, education, and operational need. The salary range or contractual rate listed does not include bonuses/incentive, differential pay or other forms of compensation or benefits.

Marketing strategies

Digital marketing

Project management

Unity

Tableau

Communications

Data

Ux writing

Research

Web Development

User acquisition

Compliance

Project documentation

Data analytics

Email campaigns

Content management

Internet Advertising

Support

PPC campaigns

Analysis

Paid social

Innovation

Integrated marketing

Community management

Team collaboration

Social media marketing

Healthcare market access

Marketing campaign

Server management

Dashboards

Resource management

User Testing

Regulations

Hipaa

Creative Development

Digital Marketing Manager-HSO Digital and Social Media-Mount Sinai Hospital-Remote-Full Time-Days