Coldwell Banker Real Estate LLC is an American real estate franchise owned by Realogy, with headquarters in Madison, New Jersey.

Coldwell Banker

Job Description 
 
Director, Field Marketing- Central, Midwest and Southwest Regions 
 
This is a hybrid role- you will work from home and will be required to travel throughout Arizona, Austin, Chicago, Colorado, Dallas–Fort Worth and Houston, Minnesota, Ohio, Pittsburgh, St. Louis and Utah. The ideal candidate will reside in one of these markets. 
 
Coldwell Banker Realty is seeking a strategic, innovative and results-driven Field Marketing Director to lead a team and the marketing efforts across some of our most dynamic regions. This role supports key markets including Arizona, Austin, Chicago, Colorado, Dallas–Fort Worth and Houston, Minnesota, Ohio, Pittsburgh, St. Louis and Utah. You will partner closely with two Regional Presidents and collaborate directly with agents, managers and field marketing specialists to drive Coldwell Banker Realty’s value proposition through bold and localized execution. 
 
You will be on the ground where it matters, building relationships, driving strategy, and fueling business growth. 
 
In this position, you will lead a team and have a direct hand in shaping recruiting and retention strategies, launching innovative marketing campaigns, and leading field support that delivers meaningful business impact. The ideal candidate thrives in fast-paced environments, brings strong communication and leadership skills, and is energized by both one-on-one coaching and large group initiatives. 
 
We Are Looking For a Modern Marketing Leader Who 
 


* Is obsessed with growth and inspired by opportunity
* Is relentlessly focused on talent and developing others
* Is always finding a better way to deliver value through innovation
* Is committed to achieving exceptional results with clarity and purpose 
 
 

Responsibilities Include 
 


* Own the development, execution, and results of the company’s local marketing plan, including advertising, strategy, and tactical implementation, and clearly communicate the progress regularly to internal stakeholders.
* Maintain a significant presence in the market by interacting with local senior leaders on strategies that support the agent value proposition.
* Select, provide strategic direction, and develop marketing managers located in the region to support local operating company marketing needs.
* Work proactively in the field to promote marketing initiatives and assist agents/employees with marketing, by leveraging marketing managers and specialists.
* Develop relationship with top-producing agents to support their marketing and business goals, focusing on the company’s products and programs
* Effectively communicate the Coldwell Banker marketing suite and technology stack and its benefits and provide support
* Conduct research and analysis on competing brokerages, identifying opportunities, and working with company leaders to connect competitive advantages with actionable strategic decisions
* Exercise tact, discretion, judgment, and diplomacy when interacting and/or negotiating with all levels of internal and external customers 
 
 

The Ideal Candidate Will Have 
 


* Real estate brokerage or agency experience
* Persuasive oral and written communication skills and strong listening skills
* Polished public speaking ability, capable of delivering compelling and professional presentations
* Bachelor’s degree in marketing or related field 
 
 

Candidates For The Position Must Have 
 


* Minimum 8-10 years of multi-channel marketing experience in a medium/large professional services company with 4 years of team lead experience at management/Director level
* Experience in social media, online and traditional advertising
* Demonstrated ability to work well in a minimally supervised, fast-paced environment
* Ability to travel up to 50% of the time 
 
 

About Us 
 
Coldwell Banker® is one of the world’s leading brands for the sale of million-dollar-plus homes and one of the largest residential real estate brokerage franchisors, with approximately 2,800 franchise and company owned offices and over 99,000 independent sales associates in the United States, Canada and 40 other countries. Coldwell Banker is a subsidiary of Anywhere Real Estate Inc. 
 
Anywhere Real Estate Inc. (NYSE: HOUS) is moving real estate to what's next. Home to some of the most recognized brands in real estate Better Homes and Gardens® Real Estate , Century 21® , Coldwell Banker® , Coldwell Banker Commercial® , Corcoran® , ERA® , and Sotheby's International Realty® , we fulfill our purpose to empower everyone's next move through our leading integrated services, which include franchise, brokerage, relocation, and title and settlement businesses, as well as mortgage and title insurance underwriter minority owned joint ventures. Anywhere supports nearly 1 million home sale transactions annually and our portfolio of industry-leading brands turns houses into homes in more than 118 countries and territories across the world. 
 
At Anywhere, we are empowering everyone’s next move – your career included. What differentiates us is our scale, expertise, network, and unique business model that positions us as a trusted advisor throughout every stage of the real estate transaction. We pursue talent – strategic thinkers who are eager to always find a better way, relentlessly focus on talent, obsess about growth, and achieve exceptional results. We value our people-first culture, which thrives on empowerment, innovation, and cross-company collaboration as we keep moving the world forward, together. Read more about our company culture and values in our annual Impact Report . 
 
We are proud of our award-winning culture and are consistently recognized as an employer of choice by various organizations including: 
 

* Great Place to Work
* Forbes World's Best Employers
* Newsweek World's Most Trustworthy Companies
* Ethisphere World's Most Ethical Companies

Marketing strategies

Support

Growth

Internet Advertising

Communication Skills

Innovation

Public speaking

Research

Analysis

Network

Team collaboration

Social media marketing

Leadership

Enterprise Development

Digital marketing

Implementation

Coaching

Integrated marketing

Presentations

Customer Care

Competitor analysis

Director, Field Marketing - Central, Midwest and Southwest Regions-US Based Remote