Lonely Planet

Position Overview:

 

Lonely Planet, the world’s leading guidebook publisher, is looking for a _Director of Sales & Marketing_ to bring new ideas and growth strategies to its biggest sales region, EMEA. This exciting role is responsible for setting a growth strategy, hitting ambitious revenue targets, and implementing creative and effective marketing campaigns both in the UK and across our huge range of export markets.

 

We’re looking for a well-connected book industry professional who can open new doors, reconfigure our sales relationships and build stronger networks across the industry at an exciting time of investment and growth for a brand with more than 50 years of history in producing best-in-class travel content.

 

What You’ll Do:

 

* Set and deliver annual targets and longer-term sales and marketing strategy in both UK and export markets
* Build strong, professional relationships with key retail, distribution partners and customers
* Actively manage our 3rd party distributor relationships across the UK and EMEA
* Manage a small team of internal sales managers and an external contracted sales force
* Regularly manage partner performance against agreed objectives with timely reviews
* Partner with and work alongside Lonely Planet’s internal marketing team to drive compelling trade marketing initiatives that drive revenue and deliver a ROI
* Via new or existing contacts drive special sales opportunities from the depth of the Lonely Planet backlist
* Careful data management to ensure orders are being met and returns minimised
* Deliver market intelligence and trend information to our publishing team to drive product development and new title creation
* As a senior leader, work to improve processes, ideas and efficiency throughout our Publishing business

 

What We’re Looking For:

 

* 10+ years in a senior sales & marketing role within the publishing industry, preferably with experience in the UK or EMEA
* Deep understanding of book retail - both physical and online
* Direct experience with the creation and delivery of marketing campaigns
* Master of cross-functional communications, with experience interfacing with a mix of internal and external teams
* Confident public speaker who can persuasively express the opportunity and develop a narrative using data
* Conversant in industry specific tools including, but not limited to, ONIX
* Consultative and curious, with a learning mindset
* At your best in a high performance culture
* Both analytical and creative
* Passionate about travel and travel publishing

Marketing strategies

Growth

Growth strategy

Express.js

Data

Vendas

Data Management

Public speaking

Market research

Trend monitoring

Marketing campaign

Management

People Management

Publishing

LS Retail

Analysis

Creative Development

Director of Sales & Marketing, EMEA