ecoATM, LLC doing business as Gazelle is an eCommerce company founded in 2006 that helps people donate used electronic devices, such as cellular phones and mobile phones , smart tablets and laptop computers .

ecoATM Gazelle

Company Overview (Who are we? Why should you join us?) 
 
At ecoATM the proof of our success is in our staggering growth, extraordinary impact on protecting the planet, and providing a work culture unlike any other. We are a technology company and a pioneer of device re-commerce. Through our 5500+ automated kiosks and online marketplace Gazelle.com, we enable people all over the world to join the mobile device re-use revolution, a revolution that will get billions of used smartphones out of the e-waste cycle and into the hands of people who don’t have affordable access to the empowerment of the latest mobile technology. 
 
At ecoATM we know our employees are our greatest strength and the key to our continued growth and success. When you join our team, you will enjoy more than just a job, you will be empowered to develop and utilize your unique talents and skills to build a rewarding career while making a lasting, positive impact on the planet. 
 
Our Values and Leadership Behaviors 
 
ecoATM is seeking a B2B Marketing Manager to lead and execute marketing strategies that drive brand awareness and demand generation campaigns for the US market. If you have a passion for creating impactful B2B marketing strategies and a proven ability to generate measurable results, we want to hear from you. In this critical role, you will elevate our B2B brand visibility while driving high-quality leads and conversions through a well-rounded digital approach spanning paid, earned, and owned media. 
 
Responsibilities 
 
  
 

* Digital Strategy and Execution: Develop and implement strategies to drive B2B brand awareness, demand generation, and lead acquisition across digital media channels, with measurable KPIs for success.
* Campaign Management: Plan, execute, and continuously optimize "owned” and “paid” media campaigns to maximize audience engagement and conversion rates.
* Product Marketing: Drive strategic marketing direction of products; be in the in-house expert on assigned products, milestones, and target markets; support the development sales collateral and sales enablement materials
* Channel Marketing: Manage and allocate ad spend across various channel partners; -- developing and managing strategic marketing relationships with retail partners that drives traffic to ecoATM Kiosk locations
* Budget and Vendor Management: Oversee digital media budgets and relationships with vendors; evaluate performance and recommend adjustments to maximize ROI and channel effectiveness.
* Content Development: Implement content development strategies to improve demand generation with thought leadership– whitepapers, case studies, webinars – driving organic traffic and increasing awareness and engagement; manage PR
* Analytics and Reporting: Own digital campaign analytics; deliver actionable insights on engagement, lead acquisition, and conversion metrics to inform data-driven strategies.
* Innovation and Media Strategy: Introduce marketing automation by proactively evaluate digital media vendors, emerging technologies, and AI tools to enhance campaign performance and develop innovative approaches for brand and demand goals.
* Digital Media Research: Conduct targeted analysis of audience behavior, platform trends, and competitor campaigns to refine ad targeting, optimize channel strategies, and improve campaign execution.
* Industry Events: Oversee all aspects of event execution from strategy development to post-event analysis, ensuring that every touchpoint aligns with ecoATM’s business goals including overall booth design and configuration – from key prospecting emails and sponsorships to booth set up and client events
* Collaboration: Work cross-functionally with creative, channel and product and marketing teams to align digital efforts with broader marketing objectives and business goals. 
 
 

  
 
Requirements 
 


* Education and Experience: Bachelor’s degree in marketing, or a related field; 8+ years of experience in digital marketing, with a strong focus onB2B and channel marketing
* Digital Marketing Expertise: Proven track record of success managing B2B digital campaigns, optimizing performance metrics, and driving measurable outcomes.
* Technical Proficiency: Advanced proficiency in tools like Google Ads, LinkedIn Ads, Meta Ads, Google Analytics, and GTM; experience with programmatic platforms and account-based advertising tools. Experience with marketing automation and B2B marketing tools.
* Analytical Skills: Ability to interpret data and apply findings to refine campaigns; expertise in tracking CPM, CPC, CTR, CPL and conversions to optimize results.
* Vendor and Budget Management: Experience managing PR and media agencies digital ad spend, sponsorships and evaluating vendor performance to ensure cost-efficiency and ROI optimization.
* Strategic Thinking: Demonstrated ability to develop innovative strategies, evaluate new technologies, and drive meaningful campaign improvements.
* Collaboration and Communication: Strong interpersonal skills with the ability to align cross-functional teams and present insights to stakeholders effectively. 
 
 

_Base pay offered may vary depending on job-related knowledge, skills, and experience. This information is provided per CA SB 1162 (“CA Pay Transparency Law”). Base pay information is based on market location. Learn more about ecoATM benefits here. 
 
__This position may also be eligible for short-term and long-term incentives based on individual and company performance. 
 
__This job description is not intended to be all-inclusive. Employee may perform other related duties as assigned to meet the ongoing needs of the organization. 
 
__Here at ecoATM/Gazelle we value diversity & belonging and are proud to be an Equal Employment Opportunity employer. All applicants are considered without regard to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other legally protected characteristic, and are fairly and equitably compensated based on current market data. If you need assistance, or an accommodation, please let your recruiter know._