Harley-Davidson Financial Services

Auto req ID: 32554 
 
Title: Director, Marketing HDFS - Remote 
 
Job Function: Marketing 
 
Location: Remote 
 
Company: Harley-Davidson Financial Services 
 
Full or Part-Time: Full Time 
 
Harley-Davidson Financial Services (HDFS), a wholly-owned subsidiary of Harley-Davidson, Inc., offers a wide range of financial products and services to motorcycle enthusiasts and Harley-Davidson dealerships. Products available to consumers include financing on motorcycles, MotorClothes™, and parts and accessories; cycle insurance; and extended service plans for Harley-Davidson® motorcycles. 
 
You’ll play a pivotal role in helping us create the company we want to be. And for our employees and H-D community it’s done through being fair, honest, positive and creative. This isn’t just any company. And yours isn’t just any career. It’s part of your story. Ride with us and make it legendary. 
 
We maximize employee flexibility and well-being through a virtual mindset that supports our highly distributed, global workforce. We take an outcome-focused, people-centered approach to winning, including welcoming the best talent - wherever they may be. 
 
This remote role is not tightly linked to a physical location and provides flexibility in where, when and how you accomplish your work. Remote employees are expected to have a dedicated, quiet and distraction-free work space and an internet connection that’s sufficient for completing their job remotely. 
 
Job Summary 
 
This position is responsible for ensuring lead generation and product marketing goals are achieved, and the development and delivery of strategic and tactical marketing campaigns while maintaining brand health. The Director of Marketing is an accomplished collaborator and communicates effectively and appropriately at all levels to influence and impact desired outcomes. 
 
Job Responsibilities 
 


* Leading a team of marketing managers, this role is responsible for all marketing activities for the products and services provided for Harley-Davidson Financial Services across all direct-to-consumer and dealer marketing channels (digital, email, direct mail, event, SMS, print, etc.) for both acquisition and existing customer engagement initiatives
* Source and serve as relationship owner for various agencies to support marketing activities
* Partner closely with teams from HDMC and external product providers to deliver on product marketing-related goals
* Effectively own and manage multiple internal and provider marketing budgets to achieve desired product results
* Responsible for successful product launches and ongoing marketing campaign strategies that maximize awareness, create demand, and drive market share with clear metrics set and measured throughout the customer lifecycle
* Lead and enable the HDFS Marketing team to work effectively & collaboratively by developing the necessary leadership behaviors, skill sets, & differentiating capabilities.
* Responsible for strengthening the brand and leading the development and execution of HDFS marketing strategies.
* Leverage analytics to track campaign performance and take action based on data-backed decisions. Ensure all marketing test and learn activity is structured and robust enough to divulge key insights and highlight growth opportunities.
* Partner with leadership across the organization to develop Global Integrated Marketing Strategies and ensure organizational alignment toward critical business objectives and strategies.
* Protection of information and compliance with the law is paramount. Protecting employee, customer, and corporate information is everyone's responsibility at Eaglemark Savings Bank. All employees must follow established safeguards, including policies regarding data protection, segregation of duties, and access to information based solely on business needs. Further, it is the responsibility of all employees to maintain awareness and understanding of relevant laws, regulations, internal policies, and procedures and to comply with all of them. 
 
 

Education Requirements 
 
Bachelor's Degree Required 
 
Education Specifications 
 
Master’s Degree Preferred 
 
Experience Requirements 
 


* Typically requires a minimum of 8 years of related experience.
* Experience developing budgets, resources, and strategies from concept to execution across all B2B2C (dealer) and direct-to-consumer channels, including Digital (all forms of paid and organic), Email, Direct Mail, Events, and Affiliate
* Understanding of financial services products (consumer financing, credit cards, insurance, etc.) and the various lifecycles and journeys associated with the products
* Ability to translate complex concepts into tactical action plans for various teams and stakeholders
* Firm understanding of business and financial concepts to determine the value of any potential investment in the initiatives pursued.
* Ability to identify and drive proactive work that aligns with overall corporate vision and respective market goals, all while considering the most effective means of addressing the needs of the different customers.
* Demonstrated leadership of both direct reports and internal/external stakeholders through current and future change and transition by leading through their own behaviors.
* Builds trust through the environment they create with cross-functional teams & dealers; possesses impeccable written and oral communication skills.
* Can operate with a holistic view of the retail business and enterprise operations, which enables effective decision-making, the ability to prioritize work, & proactively address opportunities at the market level.
* Effectively navigates at various levels of the organization to acknowledge and balance connected and dependent strategies, directions & priorities.
* Requires a broad knowledge of motorcycle culture beyond Harley-Davidson; ability to travel up to 30% 
 
 

Harley-Davidson is an equal opportunity employer that continues to build a culture of inclusion, belonging and equity through our commitment to attracting and retaining diverse talent from all backgrounds, without regard to race, color, religion, sex, sexual orientation, national origin, gender identity, age, disability, veteran status or any other characteristic protected by law. We believe in fairness and providing a level playing field for all. We foster a culture that thrives on diverse perspectives and contributions to ignite the creativity and innovation to fuel our business and enhance the employee and customer experience. 
 
The pay range shown represents the national average pay range for this role. Your pay may be more or less than the stated range and is dependent on your geographic location and level of experience. 
 
We offer an inclusive compensation package for all full-time salaried employees including, but not limited to, annual bonus programs, health insurance benefits, a 401k program, onsite fitness centers and employee stores, employee discounts on products and accessories, and more. Learn more about Harley-Davidson here. 
 
Applicants must be currently authorized to work in the United States. 
 
Direct Reports: Yes 
 
Travel Required: 25 - 50% 
 
Pay Range: $138,500 - $207,500 
 
Visa Sponsorship: This position is not eligible for visa sponsorship 
 
Relocation: This position is not eligible for relocation assistance

Marketing strategies

Digital

Testing

Lead generation

Product marketing

Support

Community management

Marketing campaign

User journey mapping

Analytics

Growth

Integrated marketing

Communication Skills

Compliance

Operations

Data

Innovation

Customer Care

Digital marketing

Email campaigns

Direct Mail

Event marketing

SMS marketing

Print Design

B2B marketing

B2C marketing

Resource management

Brand marketing

Campaign optimization

Financial Markets

General Insurance

Director, Marketing HDFS - Remote