The Caler Group

Product Marketing Manager -

East Coast-based (remote role) -

MUST COME FROM CYBERSECURITY INDUSTRY AND Knowledge of Identity Governance, PAM, IAM

 

 

As Product Marketing Specialist, you will create and communicate compelling product messaging, launch innovative solutions, and work closely with our Product, Sales, and Marketing teams to turn the company into the leading IGA Solution of choice across all industries and channels.

 

This is a high-visibility, high-impact opportunity that allows you to leverage your technical skills while exercising your strategic storytelling abilities. You will work with senior leaders across functions and a world-class team of passionate marketers that will support you in your journey.

 

Company is fast-growing global cybersecurity software company; Gartner Magic Quadrant leader in Identity Governance and Administration with one of the most advanced SaaS platforms in the industry.

 

Position Description:

* Working with the Director of Product Marketing, build messaging and drive the positioning for products and solutions.
* Support product launches (messaging, assets, timing, communication strategy, etc).
* Work closely with product management on positioning and differentiation based on buyer insights.
* Follow and advise on market trends and the competitive landscape in the Identity Governance and Administration market.
* Support the development of product-related web pages, articles & communications.
* Support content generation and create product materials ranging from product datasheets, solution briefs, sales presentations, blogs, and more.
* Partner with demand generation to utilize/build key assets for use in both US regional and global campaign efforts.
* Work with marketing, product management, and sales to grow our business globally.
* Build out / maintain our sales enablement training materials and conduct sales training for the team
* Development and promotion of customer stories and testimonials, showcasing real-world impact and building trust with prospective clients. Present to audiences at live meetings, webinars, and events & tradeshows as needed.

 

Experience:

* 1-3 years ideally in a product marketing role
* Experience in marketing an enterprise cloud/SaaS solution
* Knowledge of Identity Governance, PAM, IAM, or Cybersecurity space.
* Success in driving a consistent position and message to ICPs
* Launching products & managing end-to-end product launches
* Experience with SaaS solutions and moving to the cloud.
* Experience with various industry regulations and compliance frameworks.
* Strong communication and presentation skills.
* Excellent writing ability, including the ability to communicate technical concepts.
* Technically savvy and have the ability to demo a security product.

 

We offer

* Competitive salary plus annual bonus up to 10%
* Access to LinkedIn Learning
* Pension program
* Healthcare and other benefits
* Various company events

Marketing strategies

Product marketing

Support

Cloud

Cybersecurity

SaaS

Software Development

Communication Skills

Security software

Storytelling

Web Development

Sales enablement

Compliance

System security

Identity Management

Aws iam

Cloud Systems

Content development

Market research

Competitor analysis

Presentations

Technical Writing

Enterprise software

Regulations

Product Marketing Manager - Identity Access Management (IAM)