AMA - Alberta Motor Association

_You’re_ A FAST-THINKING, 
 
TROUBLE-SHOOTING, TASK-JUGGLING _dynamo._   
 
_Posted: 2025-02-26 
 
__Closing: Until Filled 
 
__Location: Edmonton South (hybrid) or Remote within Canada 
 
_

* This is a 12-month temporary full-time position \*\* 
 
 

Do optimizing webpages, link building and managing SEO strategies give you the warm and fuzzies? Do none of your family and/or friends know or understand what you do? That’s okay, we understand. We always have our eyes peeled for the best talent. If you’re creative, love knowing everything about digital marketing and have a passion to find a better solution, we are looking for you.  As an SEO Specialist, you’ll provide and execute the strategies, plans and measures to improve the organic search ranking of AMA’s websites within the major search engines. 
 
What Moves You 
 


* You’re constantly connected and a true digital guru.
* You’re detail oriented, someone who rolls up their sleeves and gets the job done.
* You thrive in fast-paced environments, are flexible and able to roll with changing scenarios.
* You manage your time as expertly as you manage your projects. Prioritizing, planning and organizing are part of your DNA.
* You’re both a right- and left-brained thinker. Your innovative side is balanced by your quantitative analytical abilities.
* You love to share thoughts and ideas – after all, two heads are better than one. 
 
 

What You'll Do 
 


* You’ll be responsible for developing and maintaining a concise SEO strategy including on page, off page, technical and local SEO for various new digital products as part of AMA’s digital roadmap.
* You’ll conduct extensive keyword research and optimization guides for our digital copywriting team.
* You’ll work closely with our Digital Product and development teams to ensure technical SEO best practices are being followed.
* You’ll establish processes and procedures to ensure site content is optimized for a portfolio of projects.
* You’ll ensure collaboration with the PPC Specialists to conduct extensive keyword research and identify attainable organic keywords.
* You will work closely with the Front-End Design team on guidelines and best practices for your portfolio of digital products.
* You’ll be responsible for increasing overall effectiveness, efficiency and profitability through operational improvements and smart resourcing
* You will monitor, track and report on SEO performance and trends for your digital products portfolio. 
 
 

What You've Done 
 


* You have a degree/diploma in Business, Marketing, Communications or Web Development. If your degree is in something else, tell us how it will help you in this role
* You’re no newbie – you already have 5+ years of experience working in Search Engine Optimization.
* You know all the ins and outs of SEO guidelines, analysis, tracking/reporting tools, keyword research, algorithms, ranking factors, Local SEO, On-site SEO, Off-site SEO, Technical SEO and Content Marketing.
* You’ve got solid knowledge of basic web design and technology principles and the SEO implications.
* You have strong experience with Google Analytics, Screaming Frog, Conductor, ContentKing and other SEO software such as Ahrefs and SEMRush. 
 
 

What You'll Get 
 


* Competitive salary.
* Benefits if you choose to receive them (with payroll deductions).
* Vacation pay is added to each paycheque.
* Great AMA discounts.
* Unlimited learning opportunities. 
 
 

Work Model 
 
Hybrid 
 
We thank all applicants for their interest; however, only those selected for an interview will be contacted.

Digital

Project management

Marketing strategies

Research

SEO keyword research

Technical SEO

Algorithm

Web Development

Web Design

Software Development

Link building

Roadmap planning

Copywriting

Digital marketing

Team collaboration

Website content

Analysis

Content marketing

Analytics

Google Analytics

SEO Hacks

On-Page SEO

Off-Page SEO

Digital product design

Front-End

Operational Process

Reporting Tools

SEO Specialist (Remote Opportunity)